Tag Archives: product development

Tasting Master Vintner

mv kit pic

Be the master!

Good taste doesn’t exist. It is our taste. We have to be proud of it.

–Franco Moschino

If you read my blog, you know by now that I’m the Technical Winemaking Advisor for Master Vintner, the first new line of wine kits in years, and the first one sold exclusively by an All-American company. Aside from the usual sorts of things I do as an advisor (which grapes and juices, what varietals, how to package, instructions, launches, instructions, etc, etc) which fall under the heading of ‘Curation’–a designation I love because it really says what it is I do–I also make and drink the wines.

Beards help you taste.

Tasty!

After all, how else am I going to ultimately know how they taste? The human palate is the single most sensitive analytical tool that a winemaker possesses. Not that mine is necessarily the most sensitive in the world, but it does have three decades of training going for it, and that’s what I put to use this week when I went into my cellar and pulled out samples of my very first Master Vintner wines. They’ve been in the bottle long enough to develop their full slate of flavours and aromas, which I go through on the videos below.

First up, Master Vintner Chardonnay!

 

Next, Pinot Noir

 

The Big-Boy, Cabernet Sauvignon

And the luscious Merlot 

I’m as proud of these wines as I could possibly be. The process for making a new wine kit is long and sometimes it seems overwhelmingly complex, as you have to ensure that the wine is going to turn out right from the first time and every time. Working with the talented and dedicated folks at Master Vintner has been a joy. It’s not a matter of just making a kit, but of getting the kit painstakingly right, and good enough to put my name on it.

And it’s that good. I’m putting on a dozen new kits right away so I can fine-tune a whole bunch of winemaking parameters–oak, yeast modifications, sur lie and battonage, temperature control, barrel ageing, all of the good stuff that winemakers get to do to make every batch of wine their very own.

the-cameraman

Yeah, that’s about the size of it

One final thing: when you’re watching these keep in mind that I’m a long time video presenter, but a first-time video shooter . . . I bought a brand-new camera and put it to use for the first time, and during the filming my new studio lights caught fire and nearly burned my house down, construction on the street out front got loud and then a lot louder (a pneumatic hammer on an excavator shut me down for almost two days!) and a crow stole my lens cap.  It’s really a testament to how tasty the wines were that I got anything on video at all, and I’m looking forward to learning to shoot more (and better quality) in the future.

Catching Up

Oh, I’ve been a bad blogger.

hopunion-interior

I’m smiling because I’m in the middle of a factory that processes hops–reason enough for a lunatic’s grin.

It’s been a full month since I last blogged. But to my defense, I’ve been a bit busy. In addition to my partnership with Midwest Supplies  and our cool new Master Vintner line of winemaking products, I’ve been busy doing a few other things. First, I shot some videos:

And then I did a little bit of travelling. Since the end of August I’ve been to:

  • Minneapolis
  • Houston
  • Atlanta
  • Victoria
  • Denver
  • Seattle
  • Yakima
  • Boston
  • Virginia
  • Philadelphia
  • Minneapolis (again!)
  • Detroit
  • Chicago
  • Kelowna
  • Summerland

In that time I’ve been to Hop and Brew School, done wine opportunity seminars for consumer beverage retailers, Limited Edition wine and food pairing events, shot many videos, attended the Great Canadian Beer Festival, helped plan catalogues, merchandised stores, drank beer and laughed a lot.

And now I’m typing this up in an airport lounge waiting to jet off to Winnipeg. I’ve had some exceptionally good luck with local weather on my travels, and had a lot of fun working with my friends in all of the cities I’ve visited, and I’m looking forward to the same over the next week.

I’ve got three or four blogs lined up, and soon I’ll have some very exciting news to share, but that’ll have to wait another few days: I’ve got some sales training to do, another couple of Limited Edition wine tastings and a webinar session for the members of the Canadian Craft Winemakers Association.

Uh-oh, it’s wheels-up. Hold the door, I’m coming!

Tim Vandergrift: Master Vintner and Midwest Supplies

midwest-announcement

I can’t remember why I was so mad at that wine glass . . .

The big news is finally here! Midwest Supplies and Tim Vandergrift are working together! I’m really happy with the fit between us and excited to introduce new products and to work on advancing home winemaking. I became an independent consultant early in 2014. My biggest concern about my new career was where I could apply myself to make a difference in the consumer-produced beverage industry (aka Homebrewing and Winemaking).

midwest-logo

While I connected with many small clients and really love the interaction I have with them, I looked around and realised that one of the most dynamic and exciting places in the industry was right in front of me, Midwest Supplies. I’ve worked with them for more than a decade on behalf of Winexpert and always loved how they ‘got’ the industry, understood home beer and winemakers, and generally felt they were my kind of folks. Of course, this didn’t keep me from thinking that they could probably use a guiding hand on the wine side, but I always had other priorities. Now that I’m their Technical Winemaking Advisor I feel incredibly fortunate to have the opportunity to work with them to introduce some new ideas to home winemaking and do educational and promotional activities as well. I’ve even got a couple of videos up to start, one on the benefits of using a floor corker,

And one on the savage joy of using a three-pronged stirring whip! The Great! Big! Deal! that I’m really happy about is some of the new products we’ll be bringing out in the future. No hints just yet, but I’m pretty stoked about sharing them, and won’t hide that light under a bushel. If you’re already a Midwest customer, thanks! If you’re not yet, check ‘em out, and check out My Ten Favorite Wine Kits—nine of which are on sale for a limited time! Use the secret coupon code (hint: it’s WINEGURU) at checkout and you’ll save 15%. How’s that for a hello? Lots more to come, and so much to do, and I couldn’t be happier or more proud.

Things Happen

Face it, you read it in Farnsworth's voice, didn't you?

Yes, very good news

I have a zillion things going on right now, and it’s making me very happy indeed. I’m not a chap for sitting quietly and waiting for events to unfold. That way lies madness for me. Luckily, the unfolding, she comes. First, after a relatively short wait, I got a spot of shoulder surgery that I really needed. I first injured my right shoulder back in the mid 1990’s, competing as a powerlifter.

The older I get, the better I used to be.

600-3/4 lb squat. Yes, I did a full squat (hip below knee joint)

The sport was very good to me, teaching me discipline, persistence, and the rewards of focusing on really big goals. The trade-off was, that high goals come with costs and I had three knee surgeries (which turned out well) but finally hurt my shoulder badly enough that I had to stop competing back in 2005. At the time I looked into surgery, but since I was considered extremely high-functioning (“It hurts when I bench-press more than 315 lb.” “Well, don’t do that.”) my best choice was to put off surgery until the techniques got better. Fast-forward a decade and they have. Last fall I went in for an assessment and day before yesterday they knitted me new set of rotator cuffs.

It was all moosh in there.

Black and white is better. Colour is pretty gruesome.

I had full ruptures of all my rotator cuff muscles, a torn biceps tendon, bone spurs and the head of my humerus apparently looked like a used golf ball. But all better! Other than being in a sling for two months, I’m pretty dang happy, and the prognosis is that I’m going to actually be able to return to training. Competitive powerlifting? Well, wouldn’t that be a trip . . . but we’ll see. I’ll just be glad to be able to reach for things on low shelves without having my arm flop out of the socket.

2014_Wine_Conference_Virginia_Logo

See you there!

Next good thing is the upcoming Winemaker Magazine conference! I’m terrifically excited this year, since I’m doing a boot camp! It’s an intensive course for winemakers who want to learn the secret secrets that I’ve never shared with anyone before. As the industry’s technical guy for 22 years I was never able to really let loose with the good stuff for consumers. Now, sky’s the limit! I hope you’re going, and I hope I’ll see you there.

I’ve also got a couple of irons in the fire right now that are really exciting, product development-wise, plus something I’m terrifically pleased about. I hope to be able to let everyone know more very soon! Keep watching this blog, as I won’t be hiding any lights under bushels!