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Conjectural Technology Laboratories announces breakthrough grape variety that produces intense colour effects in wine

By Fal Ernian, Vinotas News Service

April 1, 2018

British Columbia, Canada – Conjectural Technology Laboratories, a division of Tim Vandergrift Consulting and Communications LLC has released a wine based on a new grape variety genetically designed to produce a novel colour effect.

oooh, shiny
Shimmering Sauvignon

The grape variety is a cross between Sauvignon Blanc and another non-grape fruit, Pollia Condensata, commonly called the Marble Berry.

The metallic colour of the fruit comes from quantum effects rather than pigment

 

Back in 2008, Conjectural Technologies’ lead scientist, Professor Corey Irwin was looking at the reflectivity of wine grapes when he accidentally included a sample of  the tropical plant in his magnetic resonance cylcotron.

The world’s only Magnetic Resonance Cyclotron

“Frankly,” says Professor Corey, “They were part of a table arrangement in my office that caught in the sleeve of my lab coat. I didn’t notice them because the berries are tiny and the colour is so strong that they don’t actually look like real fruit, more like crazy ball-bearings.”

But the results from the test showed otherwise, and the fruit’s surface reflects nearly 50% of the light that hits it–vitis vinifera grapes reflect between one and two percent–due to the surface composition of the skin. “It’s as though the fruit is composed of nothing but tiny little mirrors, all over it!” explains the Professor.

Sensing the potential for a revolution in the appearance of wine, the team at Conjectural Technologies launched into a genetic cross-breeding program, using Crispr-Cas 9 genome editing technology. With CRISPR (Clustered Regularly Interspaced Short Palindromic Repeats) “spacer” sequences are transcribed into short RNA sequences  capable of guiding the system to matching sequences of DNA. When the target DNA is found, Cas9  binds to the DNA and cuts it, activating the targeted gene.

There were some early issues with genetically modifying fruit with this technique, but eventually the lab overcame them.

Chief Disruption Officer and Lead winemaker at TVCC-Kitworld, Tim Vandergrift is delighted with the results.

CDO Tim Vandergrift, looking over his experimental vineyard

“This is a real game changer. For thousands of years wine has been red, white or pink. Well, brown too, if you forget and leave the top of the fermenter open. But now we have the ability to change its colour, not with dyes or pigments, but with the harnessed power of quantum physics and Genetically Modified Organisms!. By using gene editing and forcing together the sequences of pollia with Sauvignon Blanc and certain key sequences of hagfish and African land snails we were able to produce a grape that not only reflects more light, but has the viscosity to hold the reflectivity in suspension, so it doesn’t just fall out during fining, or settle on the bottom of the glass.”

Vandergrift admits that the wine is slightly different from standard grape wines, including a textural change. “The hagfish and snail genes are there to provide a colloidal gel that keeps the reflective particles from binding to anything else. It does make the wine viscous, but it’s not too gooey–it has exactly the same viscosity as transmission fluid, and once you get used to it, it’s really nice.”

The new wine, tentatively called ‘Quantum White’ will be available for commercial release on April 1, 2019. Expect it to be in high demand, as in addition to providing a pleasing flavour and aroma, it is expected to be an excellent substitute for Dexron III transmission fluid.

Pretentiousness, Con Jobs, and Wine: Sommeliers

 

Yes, he's the Maitre d', but honestly, he comes off more like a som-doofus
Understanding allows people like us to tolerate a person like yourself

I’ll admit it: I am a victim to clickbait. This headline popped up in my newsfeed:

Are You Making This Big Mistake with Wine Corks?

and like a dope, I fell for it. But you won’t believe what happens next!

What happens is, I’m not going to link to the article. It doesn’t deserve my help generating clicks. You can find it yourself if you like, but I’m going to take some care to interpret it here for you in case you hate clickbait too.

Pimped out as their ‘Wine Wise Guy’, their author wrote an article that illustrates everything wrong with the concept of the modern sommelier and showed himself as a prime example of the self-important, narcissistic jackassery that follows it around like a foul stench.

What’s wrong with sommeliers? Nothing actually. Sommelier is a job description, and it means ‘guy who sells wine in a restaurant’. It’s as descriptive as ‘receptionist’, or ‘usher’, or ‘sanitation engineer’.

It doesn’t mean a damn thing more: guy who sells wine.

Unfortunately, in our celebrity and reality show obsessed culture the concept of sommelier as something ‘other’, something aspirational, something to be revered and worshipped has taken hold. Several things have conspired to create a cult of personality around ‘somms’, not the least of which are the sommeliers themselves. But they’re not the worst offenders: the worst offenders are the schools that offer sommelier ‘courses’, offering to teach everything about wine and to turn you into a wine professional.

These courses force a hapless student to memorise thousands of facts about wine regions and styles, most of which might be interesting in a Jeopardy Daily Double kind of way, but are useless in the real world, and are tarted up as trick questions, the better to exclude people who haven’t paid the tens of thousands of dollars for the course, or memorised a stagnant morass of factoids like an obedient Labrador Retriever doing tricks.

This is where they keep their souls while they work
They tag the most pretentious wine gits with these medallions so you can see them coming from far away

The thing to remember about sommelier programs is that they’re not actually recognised as an official education by anyone who matters. Sure, doing your time in wine prison is like a union card to enter the world of selling wine in a restaurant, but unlike a Red Seal for a Chef (transferable around the world), there is no formal recognition of this nonsense, and different schools of sommelier-dom don’t teach the same things.

Lest any somm-worshipper out there get in a flounce and accuse me of sour grapes (haha, see what I did there?) because I don’t hold that job description, let me reassure you: I am a recovering sommelier. At one point in my life I sold wine in the most overblown, pretentious, expensive restaurant you could name. Back in the early 80’s the soup was twenty-five bucks.

This is the first time I’ve admitted to doing that job in decades, because even back then it was a soiling experience, mainly because the owner was a fraud who kept the wine in a furnace room or a walk-in cooler, and 80% of the bottles that cost more than $40 were at our ‘other cellar’, which was the liquor store down the block, where the owner would sprint down to pick up a bottle as it was ordered. I did the job for a month before I quit in disgust to become a dishwasher instead.

When I had my first gig as GM of a resort hotel I took over the sommelier role and loved it. I got to help people enjoy wine by asking what they wanted and doing my best to give them exactly that. There’s no wrong way to enjoy wine, only the way the customer wants it. If they wanted red Bordeaux over ice, then I brought them ice. If they wanted Port with their fish, I made sure they knew what they were ordering and I served it. I had a bunch of backpackers come in who wanted kalimotxo, and when I found out it was cheap dry red and cola, I made up a pitcher. Why? Because I am not the arbiter of human taste or fashion: I am a service professional!

Which brings us back to the article. In it, the author first waxes his ego by mentioning in order a) how hard the exam was, b) how intimidating the examiners were, c) how obscure the questions were, and d) how much he hated serving wine to stupid peasants who came to the restaurant and expected him to serve wine.

Personally, I bundle most of these maneuvers into what I call “the frippery” of wine service: stuff that makes most people I know slink down in their seats in hopes that the sommelier will call on someone else to taste the wine.

Really? A quaint old ceremony, one that is the essence of the job makes him squirm? I wonder how he feels about the people who are paying him to do the job?

But then I see that person: The Imbiber. He’s the one—and it’s always a man—who relishes the pageantry of it all, the pomp and circumstance, who imagines that everyone else in the room is intently watching this noble ceremony take place. And when the sommelier places the just-pulled cork on the table to the right of the glass, The Imbiber picks it up ceremoniously, rolls it between his thumb and forefinger, and takes a deep, satisfying sniff.

The Imbiber deserves to be dunked in a barrel of wine.

Rolling a cork—which is just a piece of bark from a cork tree, after all—between your thumb and forefinger is just plain silly. And sniffing it? Sillier. That is, unless (and this is an important unless) you’re the person pulling the cork.

Yes, murdering customers because they expect you to do a job, preciously described as being so haaaard is a completely reasonable response. After all, why make them happy when you can measure your manhood against theirs and make fun of them?

Know this: I like corks. I know a lot about corks. In my time in my industry, the companies I worked for made (aggregately) enough wine to fill more than a fifty million bottles per year, and we bought corks for them all. Over the course of a thirty-year career, that’s a lot of metric tonnes of cork. I’ve toured cork forests, cork factories, cork warehouses and dealt with almost every cork manufacturer on the planet. I know more about corks than the author of this article ever will, or can ever hope to. I not only examine, roll and sniff the cork from most bottles of wine that I am served, I habitually carry a razor-sharp knife and cut the cork in half to examine the inside for flaws and density.

Also useful for stabbing
Razor sharp is important or you’ll never get a really good cross-section. From today’s lunch.

Even if I weren’t a professional with a deep interest in the world market, I’d probably still be interested in the cork. It’s the only thing standing between the wine inside the bottle and a harshly cruel environment that wants to spoil it. If the cork looks compromised or has an odour (more on this in a minute) then I’m going to sit up and start paying attention to the process at hand: trying the wine to see if it’s a) what I ordered and b) in good condition.

The author goes on to pontificate why the consumer has no business assessing the cork. First, of course, he has to explain to us peasants what a corkscrew is and how it works, since as a professional, he’s sure that’s quite beyond us. Then he warns that he might not deign to hand you the cork at all:

It might fall apart because it’s too old; it might snap in half because it’s brittle; the center of it might disintegrate, because it’s soaked through and crumbly. If any of those things happen, there’s no cork to present to The Imbiber.

Wrong: if the cork crumbles, you immediately show it to the customer, perhaps carefully assembled on a napkin to keep the bits together. Why? Because he is buying that bottle of wine, and it’s his right as a consumer to see it. But he doesn’t see it that way: the mark he’s sneering at has no right to his own wine, just to the almighty somm’s opinion about it.

If I’m the server, yes, I’ll immediately smell the wet end to see if there are any “off” odors that might indicate the wine is flawed, damaged, or just plain dead. The wet end of a cork is still moist and porous, but the liquid at the tip either absorbs or dissipates pretty quickly. And a few seconds later, the cork smells like… cork.

This is an easily dismissed falsehood: if the wine is contaminated by cork taint, the cork will smell like it, practically forever. This taint is 2,4,6 Trichloroanisole (TCA) and is caused by an interaction between chlorophenol compounds and corks or wood used in elevage, or processing wine. It’s a lot less common since cork producers stopped using chlorine to bleach corks, and started keeping sheets of cork bark off of the ground post-harvest/pre-processing (they can pick up a fungus off the ground that makes TCA contamination a lot more likely). Even in minute amounts (below the microgram level) TCA can ruin a good wine.

To sum up this whole sordid pile, articles like this, written by people who have an overweening, narcissistic view of their own worth and status are why I avoid modern sommeliers and their cult of celebrity. The job is exactly the same as the one done by the person who serves the bread, or the nice lady who takes the reservations.

If the bread guy started rolling his eyes, writing articles about how stupid people who eat bread are for asking for white or rye, or the reservation lady wrote snide blogs about how people who made reservations were dumbasses who really should let her handle things because they’re unqualified, the consumers who patronise those restaurants would lose their collective minds–as they should. But because some people buy into this cult of sommeliers and assume that they are the final word on how to drink wine, they get away with smug, nonsensical crap like this.

What’s the answer? I don’t have one, that’s for sure. However, a good first step is to avoid any restaurant that this guy works for. Also, if there’s a celebrity sommelier in a place you’re thinking of going to, don’t take any guff from them: you are buying that wine, and if you want to drink it out of a coffee mug, or eat the cork with a dab of mustard, you damn well do so.

I have been saying this for thirty straight years, and I’ll say it again: nobody can tell you how to enjoy wine–if they’re offering advice, trying to help you find a good match or something tasty in your price range, then they’re a good person, doing a good job and they deserve thanks. But if someone tries to tell you that you’re doing it wrong, or you’re not qualified to know your own mind and enjoy the things you like, as you like them . . . put your hand on your wallet and back out of the room, because they can’t be trusted.

One last thought, because as the man says, there always is one:

. . . unless you really like having sommeliers think you’re a twit. In that case, go right ahead, smell all the corks you want.

Dude, I’d rather you hated my guts than change anything about the way I enjoy wine to suit you.

 

All right, here’s the stupid article, if you must. Do me a favour and open it in an incognito browser. I don’t want to get this blog all sticky.

Non-Enzymatically Mashed Beer: Update

The first beer worked out well, but with the very low levels of dextrins even the small amount of hops I put in have it out of balance. It’s not bad (in fact it tastes exactly like most of the IPA’s I used to brew!) but I corrected that in the next batch, and also managed to execute my double-brew strategy, incorporating the used grains from the NE batch to make an imperial version of the same recipe.

Check out my results (so far) below.

NEW PRODUCT RELEASE, TIM VANDERGRIFT WINE KITS

April 1, 2015

Conjectural Technology Laboratories, a division of Tim Vandergrift Worldwide, is excited to announce the ultimate kit winemaking product, one that will revolutionise both the the use and the appreciation of wine. A decade of research and development has produced the ultimate device for detecting and defining the most subtle nuances of wine, the Beverage Vaporiser.

The Beverage Vaporiser system (also known as the Volcano for it’s cone-shaped appearance) allows the user to

  • Drink wine as young as 10 days old
  • Taste 100% of the nuances of any wine, regardless of type or quality
  • Identify not only grape variety and style like a wine professional, but even to name the terroir, region grown and even the vineyard, with no training or study!
volcano-vaporizer
System shown: red wine vaporiser, white wine vaporiser and two Vaporbotas.

“The concept is actually very simple”, says Dr. Ann Credulous, Director of the Conjectural Technology Lab for Tim Vandergrift. “Wine is a solution of organic compounds, with many volatile fractions–esters, ketones, aldehydes, thiols, monoterpenes, pyrazines, etc. For the most part The majority of volatile compounds responsible for aroma combine with sugars in the wine to form odorless glycosides. Through the process of hydrolysis, caused by enzymes or acids in the wine, they revert into an aromatic form. The act of tasting wine is essentially the act of smelling these vaporized aroma compounds. What we have done is found a way to duplicate the hydrolytic process that releases these aromas with tuned heat and vibration in a volatizing chamber.”

While the concept is simple, the results are anything but.

“Olfactory receptors cells, Dr. Credulous continues, “Each sensitive to a different aroma, pick up these compounds and transfer the information to the brain by way of the olfactory bulb. In the 1980s there was renewed focus in studying the correlation between aroma/flavor compounds in grapes and the resulting quality of wine. Scientists were able to use chromatograph-mass spectrometers to identify volatile aroma compounds in various grape varieties. It was our research into the action of the gas chromatograph chamber action that lead to the discovery of induced hyrdrolysis.”

WineCano
Hydrolysis Chamber not shown for security reasons.

The Beverage Vaporiser works like this: the wine to be sampled is loaded into the Volcano and is put through the patented Chromatographic Hydrolysis Chamber. There, through a tuned system of temperature, resonance frequencies and aetheric distribution algorithms, the wine is turned into a richly textured, intensely flavourful vapour. Inhaled gently, this vapour reveals every aromatic compound and every bit of the bouquet and nuance of your wine. According to Credulous, that’s the key to identifying wine like a pro.

“By extracting and concentrating all of the aromas of wine in a small volume, they’re more pronounced. Anyone who has ever struggled to identify a particular character in a wine will be able to instantly smell blackberry in a Cabernet, or cat urine in a Sauvignon Blanc! Using pre-set algorithms in the Volcano, wines will release aromatic profiles identical to famous wines and vintages, from ’47 Mouton to 2001 Screaming Eagle. Training your palate has never been easier!”

And there’s more. According the Director of Customer Experience William Nelson,

“Because we tune the precise type and quantity of volatiles that are released, we ensure that only the finest, richest aromas come out. We can make an inexpensive or very young wine release the same aromatic character of a first-growth or Premier Cru wine that’s been aged for years, even decades.”

William Nelson
Director of Customer Experience, William Nelson (above) demonstrates prototype portable beverage vaporiser at the Montana Cattlemen’s Wine and Steer Show.

“But that’s only the beginning: because ethanol is a volatile compound we can suppress the hydrolisation frequency of alcohol in the machine–the vapour is as delicious as wine, but won’t lead to intoxication or drunkenness! The whole point of wine appreciation is to identify the character of a wine, to appreciate it for itself. By eliminating the effects of alcohol on the nervous system we can extend that pleasure indefinitely, and consumers can use as much wine as they want, without introducing toxins into their body or straining their liver.”

vapour head
Ease up off that Cotes du Rhone, chum!

Of course, consumers can set the machine to deliver ethanol if they wish, by selecting the correct menu item on the touchscreen and agreeing to the End User License Agreement.

While there are plans for several types of vaporisers, including the portable prototype shown above, the Volcano is the first wine ‘Vape’ being launched and is highly suggested by dragonvape.ca. The Volcano Classic quality is first rate, and the build quality is incredibly durable: it’s made by a German company, Snortzen-Pickel, who offer a 3 year warranty standard on every purchase. Both the aromatic tuning and chamber size are adjustable to suit your needs–it can vaporise up to three litres of wine at one time, allowing you to serve two dozen guests easily.

Ann Credulous
Dr. Credulous in front of the first Beverage Vaporiser prototype.

The Beverage Vaporiser Volcano will be available in late September, timed to use in conjunction with the 2015 harvest. “We’re extremely proud of this product,” Says Ann Credulous, “Drinking wine is now a thing of the past–and rather than just sniffing a vintage like cavemen, we can literally inhale every drop!”

It’s a brave new world for wine!

Wine and Fraud

But he seems so nice!
But he seems so nice!

If you follow my other blog at Winemaker Magazine, you may have read my recent treatise making fun of rich idiots being defrauded by scammers. At the rarefied prices that vintage Bordeaux and ultra-rare Burgundy command, it’s often a simple matter to take money from people desperate to believe they’re getting something too good to be true, like a 220 year-old bottle from Thomas Jefferson’s cellar.

Seems legit--after all, it's a picture of Jefferson with the bottle.
Seems legit–after all, it’s a picture of Jefferson with the bottle.

But it turns out that you don’t even need to go that high to find a way to scam wine consumers. According to the New York Times, the Hill Wine Company in Napa not only sold cheap Central Valley grapes as premium Napa Cabernet Sauvignon, they also stole premium grapes from clients they made wine for.

. . . Del Dotto formally accused Hill Wine of stealing the first batch of grapes and sought repayment of nearly $42,000 it had paid for vineyard management services. Tony Ventura, Del Dotto’s attorney, said in an interview that the grapes it claimed were stolen from Howell Mountain were intended for a wine that his client planned to sell for $195 a bottle. “If you’re going to steal, steal the good stuff,” Mr. Ventura said.

Oy. You have to wonder where this leaves us as wine drinkers, and as wine makers. In my opinion, first and foremost we should not seek out wine that relies on charm or exclusivity to sell itself. There are almost no wines in the world that cost more that $75 a bottle to put into the market. Prices much beyond that either indicate fanatical dedication to lowered yields, insane pick-over strategies, 100% new barrels every year and other, equally ridiculous levels of attention to detail and quality. That covers maybe half a dozen vineyards on earth. The rest can come in cheaper.

When they come in at vastly higher prices you’re either living in a crazy-high alcohol tax zone or the winery is relying on non-quantifiable (and thus cost-free) gimmicks to push their product. From the NYT article,

“Most Napa wines to me are way overpriced,” said Tony Westfall, co-founder and chief executive of Invino, an online wine seller based in Sonoma. “A lot of people would say Lake County is just as good as or better terroir than Napa.”

To persuade someone to spend $30, $50 or $100 for a bottle of wine, wineries need to not just produce quality juice, but also build an emotional connection with the customer.

While I feel that all wine should be experiential, that we should drink in places we love, with people we cherish, and for reasons of celebration, I have enough emotional connections in my life that I don’t need one with a winery. I’d rather get honestly-made, fairly-priced wine–and I’d also like to get what I paid for, not the disarming charm of con artists.

Now if anybody needs me, I’ll be making my own wine–and I know exactly where those grapes came from.

Beer Gadgeteer and the Fabulous Fizzbuster

File this one under ‘Oh lord, what now?’

scurrilous fake gadget
It looks like it’s designed to rewind DVD’s . . . .

If you’re having trouble guessing what the gadget is, don’t feel bad: other than the strange label (which makes it sound like it’s for shaving cream or perhaps for cartoon hedgehogs) there’s nothing about it that suggests a function. My first thought was that it was for rewinding DVD’s. However,  according to the website,

Using ultrasonic vibrations, the Sonic Foamer excites the gases in your beer for an amazingly creamy head.

Oh. Okay. I can do the same thing by pouring the beer between two glasses, or stirring it with a spoon for a second, but sure, make an expensive gadget for stirring-impaired people, no problem. But why do they think you should stir it up and make a foamy head?

The aroma of a beer is released as the bubbles in the head pop. 

No, that is not how the aroma in a beer is released. The aroma in a beer is released when the low-weight molecular compounds that comprise the bouquet and aroma of the beer travel from the liquid and travel through the air to the receptors in your nose. Bursting bubbles in the head aren’t especially relevant to the process.

Certainly, agitating the liquid helps increase the amount of these compounds released–that’s why wine tasters swirl their glasses. And beer judges do the very same thing, swirling sample glasses to chase out elusive aromas.

moronic foaming gadget
Nobody with hands that smooth drinks beer. I’m just sayin’.

So it’s a gadget that’s a solution to a problem that exists in the minds of their marketing department. C’est la guerre. But even though their claims are malarkey, I can think of a brilliant use for one of these doohickeys: degassing excessively foamy beer.

This is a pet peeve of mine. Anyone who has gone on a pub crawl with me has had to watch me restlessly pour my beer between two glasses to chase off three-quarters of the carbon dioxide gas before I drink it. I don’t do it to all styles, because some styles like wheat beer, Kolsch and light lager need sufficient volumes of CO2 for proper mouthfeel.

‘Volume’ is the science-word for amount of gas in a liquid solution. The actual sciencey part of beer carbon dioxide saturation is governed by Henry’s Law and a bunch of frightening math. For our purposes, one volume of CO2 is the equivalent of one litre of carbon dioxide gas dissolved in one litre of beer at one atmosphere of pressure (sea-level, more-or-less). If you’re not metric, a litre is about a quart. If you’re having trouble conceptualising what this means, if you drink a litre of one-volume beer, you’re going to belch out one litre of burps, eventually.

A classic Czech Pilsner will have 2.3-2.5 volumes, very appropriate for that style, while Standard Western Industrial Light Lager will have 2.7+ volumes. That’s only fair since it doesn’t generally have any other character to speak of.

Where this all falls apart for me is ales. Classic British pale ales will have 0.75 to 1.3 volumes. If you’re a fan of these beers, they drink smooth and taste wonderful, and you don’t have to belch like a foghorn if you decide to have several pints. American ale styles on the other hand,  have as much CO2 as lagers. American Pale Ale clocks in at up to 2.78 volumes, making the much heavier, more flavourful style of beer as gassy and belch-worthy as lawnmower S.W.I.L.L.

fizzy
I’ll have a glass of greenhouse gas. And can it get it dissolved in fermented corn and rice juice?

For my palate, this destroys the flavour, mouthfeel and enjoyability of the beer. CO2 gas in solution produces carbonic acid, a flat, bitter tasting substance which dulls the bright flavours in the beer, and it makes me feel bloated and belchy after only a couple of pints. I keep questioning brewers as to why they continue to overcarbonate their beer like it’s a practical joke drink but the standard reply is, ‘That’s what consumers expect’.

hop-circle
One of my favourite IPA’s, but I pour it this way on purpose–gotta get the fizzies out.

Some day I’m going to punch those consumers in the snoot, because they just don’t seem to know what’s good for them. If they tried the beer at a proper carbonation level they’d find it much more interesting and drinkable. Maybe some day. Until then I’ll have to content myself with making my own beer and carbonating it to the levels I like, degassing commercial beers right at the bar, and complaining about how everyone is wrong about everything except me.

But I’m thinking I need to order me one o’ those de-foamers to do a little testing . . .

Yet Again, Powdered Alcohol.

This is really the non-story that would not die.

You may recall from such blog posts as Powdered Alcohol: Some Dry Observations and Further Observations on Powdered Booze, the faux product Palcohol made some headlines. People who did not understand organic chemistry were delighted by the idea that there was a magic powder that you could sprinkle into anything and make it an instant alcoholic beverage, and the ‘will nobody think of the children’ crowd went absolutely insane at the idea that kids would be snorting it at parties, and next thing you know they’d be addicted to the marijuana . . .

People. I’ll never understand them. Even being one does not seem to help.

However, the chaps over at Vice Magazine (warning: the magazine and the website are relentlessly naughty) have an occasional practical bent. One of their intrepid reporters obtained the necessary ingredients and with a few modifications (he used 192 Proof grain alcohol) he made a batch.

How was it? Two quotes sum it all up:

The powder drunk creeps up on you, and sometime on the walk it kicked in. I went from mostly sober to buzzed to the kind of drunk where you already have a headache and can feel the hangover coming like a distant high-pitched whine. 

The headache was still present—a throbbing pressure at my temples—but the powder drunk was giving me a weird, out-of-body feeling. If you like headaches and gummed-up sinuses and numb, dissociative (sic) drunks, you’re going to go apeshit for powdered booze.

boozefire
Photo courtesy Vice Magazine

There you have it. The author notes that the stuff burned like Napalm, which may in fact be the killer application for the product–burning up in a fire.