Category Archives: tim vandergrift consulting and communication

Announcement: New Kit Facility For Tim Vandergrift

FOR IMMEDIATE RELEASE

Tim Vandergrift Announces New Wine Kit Production Facility, KitWorld Inc.

By Fal Ernian, Vinotas News Service

April 1, 2016

Modesto, Ca – Canadian company Tim Vandergrift Consulting and Communications Inc. announced today that it has finished construction on a 200,000 square foot processing facility for grapes, juices and concentrate, and will be releasing its new wine kits this month.

kITWORLD OH YEAH

Cellar A, one of sixteen cryogenic tank farms

Construction of the facility, underwritten by private equity firm Lord-Buckley Capital, began in 2014 and final inspections and certifications were completed in March, during which a test run of thirty thousand kits was processed. Officials in the California Department of Food and Agriculture have certified the facility as fully operational and KitWorld Inc. goes into production today.

External storage for temporary processing

External storage for temporary processing

TVCC expects this facility to open up the US home winemaking market and widen its customer base by more than two million users.

CDO Tim Vandergrift, looking over his facility

CDO Tim Vandergrift, looking over his facility

“If we look at the Canadian market for wine kits”, says Chief Disruption Officer Tim Vandergrift, “It’s 20% of total sales, domestic and import–literally, for every case of wine opened in Canada on any day, two of those bottles were made by consumers: there’s not much to do in the land of moose and snow except to make wine and enjoy socialised medicine, ha ha! In the USA the total is far lower–despite the fact that the USA has a quarter of a billion people of legal drinking age, fewer than 7 million bottles are made by consumers at home. That’s less than 0.15% of the total wine consumed. Our initial goal is to raise that to 1% of the total, a 666% increase, and long term we want Americans to experience the drinking level of the average Canadian, and capture 20% of the US market, and net our company the largest share of the beverage industry in history!”

The World's Foremost Authority

The World’s Foremost Authority

TVCC began planning for the facility early on, hiring Conjectural Technology’s esteemed winemaker Professor Corey Irwin, the world’s foremost authority and co-inventor of the formal tennis shoe. Professor Irwin’s knowledge and guidance allowed the facility to be completed in record time, with over 220 varieties of wine ready for production.

Professor Irwin planned the new facility for continuous expansion. “Our plant will allow for the processing of ten million pounds of grapes per day, with storage for twenty million gallons of concentrate and juices in a state of the art cryogenic cellar. The world’s largest HST treatment system, combined with nano-scale obfuscating filtration, continuous flow gamma irradiation and a full-run DMDC inline injector will make wine juices shelf stable for up to twenty years, allowing wider distribution and the ability to take advantage of price fluctuations to hedge against crop issues, like when any of our competitors try to buy grapes.”

Running DMDC Injector/Gramma Irradiator unit

Running DMDC Injector/Gamma Irradiator unit

Perhaps the most exciting innovation is KitWorld’s partnership with aerospace company Fukaze’s drone division to bring kits directly to consumer’s homes within 24 hours of ordering.

“We had to develop an entirely new type of drone to be able to vector a payload of nearly sixty pounds,” explains Fujin Shinatobe, Flight Operations Manager for Fukaze Drones. “New battery technology and powerful permanent magnet motors allowed us to construct the A-10 drone, dubbed, ‘The Winehog’. We actually built it like a wine kit with a drone sticking out of it as opposed to a drone carrying a wine kit.”

De-militarized version of this drone will be used.

De-militarized version of this drone will be used.

With initial capacity at four thousand drones scalable to ten thousand in the first year and twenty thousand in the second,  Kitworld expects to meet 100% of US demand for consumer-produced wine going forward, and plans to expand to Europe and Asia by 2020.

More information is expected to be released following a shareholders meeting on April 2nd, 2016.

About Tim Vandergrift Consulting and Communications:

Founded in 2014, Tim Vandergrift Consulting and Communications is a White Rock-based marketing and brand-strategy firm in the beverage industry. It specialises in wholesome, healthy, wine lifestyle promotions and is committed to using only free-range imagery to create dialogue and market products for its clients. It has clients in countries and is 100% gluten-cruelty free.

Contact:

To learn more about KitWorld, please contact

Sue Donym, Media Relations

600 Yosemite Blvd, Modesto, CA 95354, United States

Office: (949) 717-3877

SueDonym@KitWorld.com

NEW PRODUCT RELEASE, TIM VANDERGRIFT WINE KITS

April 1, 2015

Conjectural Technology Laboratories, a division of Tim Vandergrift Worldwide, is excited to announce the ultimate kit winemaking product, one that will revolutionise both the the use and the appreciation of wine. A decade of research and development has produced the ultimate device for detecting and defining the most subtle nuances of wine, the Beverage Vaporiser.

The Beverage Vaporiser system (also known as the Volcano for it’s cone-shaped appearance) allows the user to

  • Drink wine as young as 10 days old
  • Taste 100% of the nuances of any wine, regardless of type or quality
  • Identify not only grape variety and style like a wine professional, but even to name the terroir, region grown and even the vineyard, with no training or study!
volcano-vaporizer

System shown: red wine vaporiser, white wine vaporiser and two Vaporbotas.

“The concept is actually very simple”, says Dr. Ann Credulous, Director of the Conjectural Technology Lab for Tim Vandergrift. “Wine is a solution of organic compounds, with many volatile fractions–esters, ketones, aldehydes, thiols, monoterpenes, pyrazines, etc. For the most part The majority of volatile compounds responsible for aroma combine with sugars in the wine to form odorless glycosides. Through the process of hydrolysis, caused by enzymes or acids in the wine, they revert into an aromatic form. The act of tasting wine is essentially the act of smelling these vaporized aroma compounds. What we have done is found a way to duplicate the hydrolytic process that releases these aromas with tuned heat and vibration in a volatizing chamber.”

While the concept is simple, the results are anything but.

“Olfactory receptors cells, Dr. Credulous continues, “Each sensitive to a different aroma, pick up these compounds and transfer the information to the brain by way of the olfactory bulb. In the 1980s there was renewed focus in studying the correlation between aroma/flavor compounds in grapes and the resulting quality of wine. Scientists were able to use chromatograph-mass spectrometers to identify volatile aroma compounds in various grape varieties. It was our research into the action of the gas chromatograph chamber action that lead to the discovery of induced hyrdrolysis.”

WineCano

Hydrolysis Chamber not shown for security reasons.

The Beverage Vaporiser works like this: the wine to be sampled is loaded into the Volcano and is put through the patented Chromatographic Hydrolysis Chamber. There, through a tuned system of temperature, resonance frequencies and aetheric distribution algorithms, the wine is turned into a richly textured, intensely flavourful vapour. Inhaled gently, this vapour reveals every aromatic compound and every bit of the bouquet and nuance of your wine. According to Credulous, that’s the key to identifying wine like a pro.

“By extracting and concentrating all of the aromas of wine in a small volume, they’re more pronounced. Anyone who has ever struggled to identify a particular character in a wine will be able to instantly smell blackberry in a Cabernet, or cat urine in a Sauvignon Blanc! Using pre-set algorithms in the Volcano, wines will release aromatic profiles identical to famous wines and vintages, from ’47 Mouton to 2001 Screaming Eagle. Training your palate has never been easier!”

And there’s more. According the Director of Customer Experience William Nelson,

“Because we tune the precise type and quantity of volatiles that are released, we ensure that only the finest, richest aromas come out. We can make an inexpensive or very young wine release the same aromatic character of a first-growth or Premier Cru wine that’s been aged for years, even decades.”

William Nelson

Director of Customer Experience, William Nelson (above) demonstrates prototype portable beverage vaporiser at the Montana Cattlemen’s Wine and Steer Show.

“But that’s only the beginning: because ethanol is a volatile compound we can suppress the hydrolisation frequency of alcohol in the machine–the vapour is as delicious as wine, but won’t lead to intoxication or drunkenness! The whole point of wine appreciation is to identify the character of a wine, to appreciate it for itself. By eliminating the effects of alcohol on the nervous system we can extend that pleasure indefinitely, and consumers can use as much wine as they want, without introducing toxins into their body or straining their liver.”

vapour head

Ease up off that Cotes du Rhone, chum!

Of course, consumers can set the machine to deliver ethanol if they wish, by selecting the correct menu item on the touchscreen and agreeing to the End User License Agreement.

While there are plans for several types of vaporisers, including the portable prototype shown above, the Volcano is the first wine ‘Vape’ being launched. The Volcano Classic quality is first rate, and the build quality is incredibly durable: it’s made by a German company, Snortzen-Pickel, who offer a 3 year warranty standard on every purchase. Both the aromatic tuning and chamber size are adjustable to suit your needs–it can vaporise up to three litres of wine at one time, allowing you to serve two dozen guests easily.

Ann Credulous

Dr. Credulous in front of the first Beverage Vaporiser prototype.

The Beverage Vaporiser Volcano will be available in late September, timed to use in conjunction with the 2015 harvest. “We’re extremely proud of this product,” Says Ann Credulous, “Drinking wine is now a thing of the past–and rather than just sniffing a vintage like cavemen, we can literally inhale every drop!”

It’s a brave new world for wine!

Catching Up

Oh, I’ve been a bad blogger.

hopunion-interior

I’m smiling because I’m in the middle of a factory that processes hops–reason enough for a lunatic’s grin.

It’s been a full month since I last blogged. But to my defense, I’ve been a bit busy. In addition to my partnership with Midwest Supplies  and our cool new Master Vintner line of winemaking products, I’ve been busy doing a few other things. First, I shot some videos:

And then I did a little bit of travelling. Since the end of August I’ve been to:

  • Minneapolis
  • Houston
  • Atlanta
  • Victoria
  • Denver
  • Seattle
  • Yakima
  • Boston
  • Virginia
  • Philadelphia
  • Minneapolis (again!)
  • Detroit
  • Chicago
  • Kelowna
  • Summerland

In that time I’ve been to Hop and Brew School, done wine opportunity seminars for consumer beverage retailers, Limited Edition wine and food pairing events, shot many videos, attended the Great Canadian Beer Festival, helped plan catalogues, merchandised stores, drank beer and laughed a lot.

And now I’m typing this up in an airport lounge waiting to jet off to Winnipeg. I’ve had some exceptionally good luck with local weather on my travels, and had a lot of fun working with my friends in all of the cities I’ve visited, and I’m looking forward to the same over the next week.

I’ve got three or four blogs lined up, and soon I’ll have some very exciting news to share, but that’ll have to wait another few days: I’ve got some sales training to do, another couple of Limited Edition wine tastings and a webinar session for the members of the Canadian Craft Winemakers Association.

Uh-oh, it’s wheels-up. Hold the door, I’m coming!

Tim Vandergrift: Master Vintner and Midwest Supplies

midwest-announcement

I can’t remember why I was so mad at that wine glass . . .

The big news is finally here! Midwest Supplies and Tim Vandergrift are working together! I’m really happy with the fit between us and excited to introduce new products and to work on advancing home winemaking. I became an independent consultant early in 2014. My biggest concern about my new career was where I could apply myself to make a difference in the consumer-produced beverage industry (aka Homebrewing and Winemaking).

midwest-logo

While I connected with many small clients and really love the interaction I have with them, I looked around and realised that one of the most dynamic and exciting places in the industry was right in front of me, Midwest Supplies. I’ve worked with them for more than a decade on behalf of Winexpert and always loved how they ‘got’ the industry, understood home beer and winemakers, and generally felt they were my kind of folks. Of course, this didn’t keep me from thinking that they could probably use a guiding hand on the wine side, but I always had other priorities. Now that I’m their Technical Winemaking Advisor I feel incredibly fortunate to have the opportunity to work with them to introduce some new ideas to home winemaking and do educational and promotional activities as well. I’ve even got a couple of videos up to start, one on the benefits of using a floor corker,

And one on the savage joy of using a three-pronged stirring whip! The Great! Big! Deal! that I’m really happy about is some of the new products we’ll be bringing out in the future. No hints just yet, but I’m pretty stoked about sharing them, and won’t hide that light under a bushel. If you’re already a Midwest customer, thanks! If you’re not yet, check ‘em out, and check out My Ten Favorite Wine Kits—nine of which are on sale for a limited time! Use the secret coupon code (hint: it’s WINEGURU) at checkout and you’ll save 15%. How’s that for a hello? Lots more to come, and so much to do, and I couldn’t be happier or more proud.

Winemaker Conference 2014

Winemaker New York 2012

A discourse from the source, of course, of course.

I’m heading to Virginia next week for the Winemaker Magazine 2014 conference, June 5-7 at the fabulous Lansdowne Resort in DC’s ‘Wine Country’.  I haven’t missed a conference since the very first, in Monterey back in 2008. I love the Winemaker conference: even though I have to work during the conference I get a chance to meet old friends, find out how their wines are coming along, see how they’re doing and generally catch up with a great bunch of people. In all these years I haven’t met one winemaker I wouldn’t be happy to have as a guest in my house. I think there’s something about taking winemaking seriously that self-selects for thoughtful, happy folks.

teachering

Lecturing to a sharp crowd

This is going to be an especially cool year. I’m teaching a one-day Winemaking Boot Camp. It’s going to be an intensive one-day course with a lot of hands-on trials of advanced equipment, for bottling, transferring, processing and testing. It was a bit of a scramble pulling it all together since my previous corporate sponsor is no longer involved with the conference, but with the help of some friends (more on that soon) and the understanding and largesse of Winemaker Magazine (thanks Brad!) I think I’ve put together a really outstanding program.

top-secret

I’ve got a little file on that . . .

The really cool part is going to be on post-fermentation correction of wine character. This is the secret stuff that in my former life I was obligated to discourage, since it wasn’t part of the program for our products–the companies stances have always been that wines made from kits should be considered complete in themselves. While this is technically true, that still leaves an awful lot of room for tweaking kits, especially now that the toolbox and palette of professional winemakers is now available to retail consumers! It’s going to be a ton of fun!

Well, if I get that case of wine across the border, that is . . . hmm.

You can follow me on Facebook and Twitter for ongoing updates ( #WineMagConf) from on the ground.

Also, as always bookmark this page and check back: good news is always just around the corner!

 

 

Things Happen

Face it, you read it in Farnsworth's voice, didn't you?

Yes, very good news

I have a zillion things going on right now, and it’s making me very happy indeed. I’m not a chap for sitting quietly and waiting for events to unfold. That way lies madness for me. Luckily, the unfolding, she comes. First, after a relatively short wait, I got a spot of shoulder surgery that I really needed. I first injured my right shoulder back in the mid 1990’s, competing as a powerlifter.

The older I get, the better I used to be.

600-3/4 lb squat. Yes, I did a full squat (hip below knee joint)

The sport was very good to me, teaching me discipline, persistence, and the rewards of focusing on really big goals. The trade-off was, that high goals come with costs and I had three knee surgeries (which turned out well) but finally hurt my shoulder badly enough that I had to stop competing back in 2005. At the time I looked into surgery, but since I was considered extremely high-functioning (“It hurts when I bench-press more than 315 lb.” “Well, don’t do that.”) my best choice was to put off surgery until the techniques got better. Fast-forward a decade and they have. Last fall I went in for an assessment and day before yesterday they knitted me new set of rotator cuffs.

It was all moosh in there.

Black and white is better. Colour is pretty gruesome.

I had full ruptures of all my rotator cuff muscles, a torn biceps tendon, bone spurs and the head of my humerus apparently looked like a used golf ball. But all better! Other than being in a sling for two months, I’m pretty dang happy, and the prognosis is that I’m going to actually be able to return to training. Competitive powerlifting? Well, wouldn’t that be a trip . . . but we’ll see. I’ll just be glad to be able to reach for things on low shelves without having my arm flop out of the socket.

2014_Wine_Conference_Virginia_Logo

See you there!

Next good thing is the upcoming Winemaker Magazine conference! I’m terrifically excited this year, since I’m doing a boot camp! It’s an intensive course for winemakers who want to learn the secret secrets that I’ve never shared with anyone before. As the industry’s technical guy for 22 years I was never able to really let loose with the good stuff for consumers. Now, sky’s the limit! I hope you’re going, and I hope I’ll see you there.

I’ve also got a couple of irons in the fire right now that are really exciting, product development-wise, plus something I’m terrifically pleased about. I hope to be able to let everyone know more very soon! Keep watching this blog, as I won’t be hiding any lights under bushels!