NEW PRODUCT RELEASE, TIM VANDERGRIFT WINE KITS

April 1, 2015

Conjectural Technology Laboratories, a division of Tim Vandergrift Worldwide, is excited to announce the ultimate kit winemaking product, one that will revolutionise both the the use and the appreciation of wine. A decade of research and development has produced the ultimate device for detecting and defining the most subtle nuances of wine, the Beverage Vaporiser.

The Beverage Vaporiser system (also known as the Volcano for it’s cone-shaped appearance) allows the user to

  • Drink wine as young as 10 days old
  • Taste 100% of the nuances of any wine, regardless of type or quality
  • Identify not only grape variety and style like a wine professional, but even to name the terroir, region grown and even the vineyard, with no training or study!
volcano-vaporizer
System shown: red wine vaporiser, white wine vaporiser and two Vaporbotas.

“The concept is actually very simple”, says Dr. Ann Credulous, Director of the Conjectural Technology Lab for Tim Vandergrift. “Wine is a solution of organic compounds, with many volatile fractions–esters, ketones, aldehydes, thiols, monoterpenes, pyrazines, etc. For the most part The majority of volatile compounds responsible for aroma combine with sugars in the wine to form odorless glycosides. Through the process of hydrolysis, caused by enzymes or acids in the wine, they revert into an aromatic form. The act of tasting wine is essentially the act of smelling these vaporized aroma compounds. What we have done is found a way to duplicate the hydrolytic process that releases these aromas with tuned heat and vibration in a volatizing chamber.”

While the concept is simple, the results are anything but.

“Olfactory receptors cells, Dr. Credulous continues, “Each sensitive to a different aroma, pick up these compounds and transfer the information to the brain by way of the olfactory bulb. In the 1980s there was renewed focus in studying the correlation between aroma/flavor compounds in grapes and the resulting quality of wine. Scientists were able to use chromatograph-mass spectrometers to identify volatile aroma compounds in various grape varieties. It was our research into the action of the gas chromatograph chamber action that lead to the discovery of induced hyrdrolysis.”

WineCano
Hydrolysis Chamber not shown for security reasons.

The Beverage Vaporiser works like this: the wine to be sampled is loaded into the Volcano and is put through the patented Chromatographic Hydrolysis Chamber. There, through a tuned system of temperature, resonance frequencies and aetheric distribution algorithms, the wine is turned into a richly textured, intensely flavourful vapour. Inhaled gently, this vapour reveals every aromatic compound and every bit of the bouquet and nuance of your wine. According to Credulous, that’s the key to identifying wine like a pro.

“By extracting and concentrating all of the aromas of wine in a small volume, they’re more pronounced. Anyone who has ever struggled to identify a particular character in a wine will be able to instantly smell blackberry in a Cabernet, or cat urine in a Sauvignon Blanc! Using pre-set algorithms in the Volcano, wines will release aromatic profiles identical to famous wines and vintages, from ’47 Mouton to 2001 Screaming Eagle. Training your palate has never been easier!”

And there’s more. According the Director of Customer Experience William Nelson,

“Because we tune the precise type and quantity of volatiles that are released, we ensure that only the finest, richest aromas come out. We can make an inexpensive or very young wine release the same aromatic character of a first-growth or Premier Cru wine that’s been aged for years, even decades.”

William Nelson
Director of Customer Experience, William Nelson (above) demonstrates prototype portable beverage vaporiser at the Montana Cattlemen’s Wine and Steer Show.

“But that’s only the beginning: because ethanol is a volatile compound we can suppress the hydrolisation frequency of alcohol in the machine–the vapour is as delicious as wine, but won’t lead to intoxication or drunkenness! The whole point of wine appreciation is to identify the character of a wine, to appreciate it for itself. By eliminating the effects of alcohol on the nervous system we can extend that pleasure indefinitely, and consumers can use as much wine as they want, without introducing toxins into their body or straining their liver.”

vapour head
Ease up off that Cotes du Rhone, chum!

Of course, consumers can set the machine to deliver ethanol if they wish, by selecting the correct menu item on the touchscreen and agreeing to the End User License Agreement.

While there are plans for several types of vaporisers, including the portable prototype shown above, the Volcano is the first wine ‘Vape’ being launched and is highly suggested by dragonvape.ca. The Volcano Classic quality is first rate, and the build quality is incredibly durable: it’s made by a German company, Snortzen-Pickel, who offer a 3 year warranty standard on every purchase. Both the aromatic tuning and chamber size are adjustable to suit your needs–it can vaporise up to three litres of wine at one time, allowing you to serve two dozen guests easily.

Ann Credulous
Dr. Credulous in front of the first Beverage Vaporiser prototype.

The Beverage Vaporiser Volcano will be available in late September, timed to use in conjunction with the 2015 harvest. “We’re extremely proud of this product,” Says Ann Credulous, “Drinking wine is now a thing of the past–and rather than just sniffing a vintage like cavemen, we can literally inhale every drop!”

It’s a brave new world for wine!

Send Lawyers, Guns, and Wine

arsenic
Arsenic, old Ace

I’m the innocent bystander
Somehow I got stuck
Between the rock
And a hard place
And I’m down on my luck
Yes I’m down on my luck
Well I’m down on my luck

Warren Zevon, Lawyers, Guns and Money

Warren definitely put his finger on it: in the face of intransigent problems sometimes strong solutions are required, like legal advice, firearms, or piles of cash. On the other hand, if you’re on the receiving end of such a solution, sometimes a bit of critical thinking is the best cure you could hope for.

Case in point: a class-action lawsuit has been launched, alleging that “There are very high levels of arsenic in top-selling wine”. According to the CBS news story, BeverageGrades, a company that performs laboratory analysis of wine,

(Hicks) tested more than 1,300 bottles of wine. Almost a quarter of them had levels higher than the EPA’s maximum allowable amount of arsenic in drinking water: 10 parts per billion. No one can say for sure why, but Hicks noticed a pattern.

“The lower the price of wine on a per-liter basis, the higher the amount of arsenic,” he said.

This sounds terribly alarming. And, it gets worse:

CBS News took those results to epidemiologist Allan Smith, associate director of the Arsenic Health Effects research program at U.C. Berkeley.

“These are about two to three times in this particular sample, the drinking water standard, and they vary, they fluctuated, but some of them were up to three, four or five times the drinking water standard,” Smith said.

Smith said 50 parts per billion of arsenic — the highest level found in one of the bottles Hicks tested — can be deadly over time.

Even though “parts per billion” seems like a very small amount, Smith said “Arsenic is highly toxic; it’s astonishing.”

“It has as many effects inside the body as cigarette smoking does,” Smith said.

The obvious conclusion that Hicks and CBS want you to draw is WINE WILL KILL YOU AND EVERYTHING YOU LOVE! PANIC! HURRY UP AND PANIC ABOUT WINE! 

It sounds terrible. And it’s meant to, because the guy who helped gin up the lawsuit stands to profit from it. You see, BeverageGrades doesn’t offer lab services for wineries based on their need to make biochemically correct wine. It’s business model is one of ‘certification’. For a fee, they’ll test your wine and reassure consumers that it’s ‘safe’. From their website:

BeverageGrades is a private company offering lab testing, quality assurance and certification of alcoholic beverages for suppliers, restaurants, retailers and ultimately, the end consumer.

But you can’t ask the consumer to pay for the testing–it’s too expensive on an ad hoc basis. So it’s up to BeverageGrades to get money out of wineries. Unfortunately, according to the CBS report

He took the test results to some of those wine companies.

“Most wine companies, when I mention arsenic and wine in the same sentence, literally almost hung up the phone on me,” he said.

The next step, he said, was to supply the data to a law firm.

“He was trying to get their attention; he was trying to blow the whistle on them,” attorney Brian Kabateck said.

Initially this sounds horrifying, and smacks of coverups, shady deals and would seem to suggest a scenario of a crusading laboratory saving the public from a campaign to poison them. But this doesn’t hold up when you start looking at the facts. The first is that BeverageGrades will profit from increased testing using their certification, which amounts to a strong-arm job, or it will profit as a paid expert witness in the lawsuit on behalf of ‘consumers’.  To the point, BeverageGrades issued a press release:

BeverageGrades believes that retailers need a screening and certification model that allows them to assure their customers of the purity of all of the alcoholic beverages they sell, and particularly their control or private label brands.

And that is what Hicks sells: relief from fear. If it happens to be the relief of fear caused by an irresponsible and valueless lawsuit that he ginned up with a bent premise, then all the more power to him for a creative way to increase business.

There is some question, however, if he was actually the discreet and altruistic consumer advocate he makes himself out to be. From the very good article by Snopes on this:

Wine Spectator contacted some of the wine brands named in the lawsuit, many of whom stated that Hicks had made no effort to contact them before filing the class action, although he did send out a press release to some wine vendors offering his company’s testing services to them:

[A wine company] spokesman said he had not heard of any named winery contacted by Hicks before the lawsuit was filed. The same day the suit was filed, BeverageGrades sent a press release to certain retailers offering its services for a “screening and certification model that allows them to assure their customers of the purity of all the alcoholic beverages they sell.”

Well, well, well.

A very troubling issue is the conflation of safe standards for arsenic for water and for wine. There is no federally mandated standard for wine. Sure, drinking water is set at 10 PPB, and the average adult drinks two litres of water per day, and furthermore uses the water to cook, make other beverages, and to wash and bathe. It makes sense to set drinking water standards very low.

However, anybody drinking two litres of wine per day, and using it exclusively to cook, make coffee and bathe is living a very odd lifestyle. They’ll be dead of acute alcohol poisoning or the effects of chronic overconsumption of alcohol before there are any measurable effects from arsenic on their system, so comparing water to wine is a waste of time.

SHUT UP AND KILL ME
SHUT UP AND KILL ME

And the amount of arsenic you could consume in wine isn’t even in the same league as other sources. For instance, the FDA limit for daily inorganic arsenic intake from shellfish (mussels, clams, and oysters) is 30ppm (parts per million) versus 30ppb (parts per billion) in apple or pear juice. That’s right: you can consume one thousand times more arsenic in a bowl of cioppino than you can from a juice box–or a glass of wine.

That is, if going is a thing you want to do, eh
That is, if going is a thing you want to do, eh

Interestingly, Canada has a standard for Arsenic in wine: 100 PPB. I haven’t been able to find out how that level was determined, but for the moment I’m assuming “common sense”, based on levels cited for drinking water extrapolated for wine consumption’. According to Stephen Cater, director of quality assurance for the Liquor Control Board of Ontario:

In the past year alone, the LCBO quality assurance laboratory tested more than 11,900 wines for arsenic levels, including 1543 wines from California. All of the wines from California that the LCBO lab tested and subsequently offered for sale were below the maximum allowable limit for arsenic. We have not observed elevated arsenic levels in US wines compared to what is found in wines from other regions and countries.

11,900, last time I checked, was a much higher number than the 1300 Wicks tested, and the fact that world wines are comparable to US wines is significant, since you’d expect to see a spike if indeed cheap US wines were heavily contaminated.

Which brings us to the bottom line: is this a real story, or is it a health panic induced by an unscrupulous laboratory and a predatory lawyer, for their personal profit? That will have to come out in court because you can bet there will be counter-suits for damages and some serious legal scrapping.

Don't you hurt me baby
Don’t you hurt me baby

What we can tell right now is this: the amount of arsenic in wine won’t materially contribute to the overall levels of arsenic taken in by the average consumer, unless they’re actively trying to kill themselves with wine. Should we be concerned about the food and drink we consume? Always! But there’s a time to panic and a time to use common sense and reason to navigate the world, and this is one of the latter.

Now if I may be excused, I’m going to go drink an entire bottle of wine, because I feel I may be low on important trace elements, like happiness, contentment and joy.

Update, 3/21/15:

Days late yet still contributing to the spread of Hick’s misinformation scaremongering, Mother Jones wrote yet another non-journalistic, click-bait ‘article’ with a terroristic headline. If you’d like to share the disdain, you can read it here.

At least the person who cut and pasted the clickbaitery published an addendum. Here it is:

Wine industry groups have begun to contest the lawsuit’s contentions and motive. The California wine trade group, the Wine Institute, released a statement saying, “While there are no established limits in the U.S., several countries, including the European Union, have established limits of 100 parts per billion or higher for wine. California wine exports are tested by these governments and are below the established limits.” A representative of The Wine Group, one of the defendants, says that the plaintiffs “decided to file a complaint based on misleading and selective information in order to defame responsible California winemakers, create unnecessary fear, and distort and deceive the public for their own financial gain.”

Small mercies.

Wine and Fraud

But he seems so nice!
But he seems so nice!

If you follow my other blog at Winemaker Magazine, you may have read my recent treatise making fun of rich idiots being defrauded by scammers. At the rarefied prices that vintage Bordeaux and ultra-rare Burgundy command, it’s often a simple matter to take money from people desperate to believe they’re getting something too good to be true, like a 220 year-old bottle from Thomas Jefferson’s cellar.

Seems legit--after all, it's a picture of Jefferson with the bottle.
Seems legit–after all, it’s a picture of Jefferson with the bottle.

But it turns out that you don’t even need to go that high to find a way to scam wine consumers. According to the New York Times, the Hill Wine Company in Napa not only sold cheap Central Valley grapes as premium Napa Cabernet Sauvignon, they also stole premium grapes from clients they made wine for.

. . . Del Dotto formally accused Hill Wine of stealing the first batch of grapes and sought repayment of nearly $42,000 it had paid for vineyard management services. Tony Ventura, Del Dotto’s attorney, said in an interview that the grapes it claimed were stolen from Howell Mountain were intended for a wine that his client planned to sell for $195 a bottle. “If you’re going to steal, steal the good stuff,” Mr. Ventura said.

Oy. You have to wonder where this leaves us as wine drinkers, and as wine makers. In my opinion, first and foremost we should not seek out wine that relies on charm or exclusivity to sell itself. There are almost no wines in the world that cost more that $75 a bottle to put into the market. Prices much beyond that either indicate fanatical dedication to lowered yields, insane pick-over strategies, 100% new barrels every year and other, equally ridiculous levels of attention to detail and quality. That covers maybe half a dozen vineyards on earth. The rest can come in cheaper.

When they come in at vastly higher prices you’re either living in a crazy-high alcohol tax zone or the winery is relying on non-quantifiable (and thus cost-free) gimmicks to push their product. From the NYT article,

“Most Napa wines to me are way overpriced,” said Tony Westfall, co-founder and chief executive of Invino, an online wine seller based in Sonoma. “A lot of people would say Lake County is just as good as or better terroir than Napa.”

To persuade someone to spend $30, $50 or $100 for a bottle of wine, wineries need to not just produce quality juice, but also build an emotional connection with the customer.

While I feel that all wine should be experiential, that we should drink in places we love, with people we cherish, and for reasons of celebration, I have enough emotional connections in my life that I don’t need one with a winery. I’d rather get honestly-made, fairly-priced wine–and I’d also like to get what I paid for, not the disarming charm of con artists.

Now if anybody needs me, I’ll be making my own wine–and I know exactly where those grapes came from.