Category Archives: sommelier select

Northern Brewer Canada

When you’re this Vintner, they call you Master

Since 2015 I’ve been working on the Master Vintner project for Northern Brewer/Midwest Supplies. As Technical Winemaking Advisor I’ve been incredibly happy putting my skills to good use, bringing out the first new kit introduced into the home winemaking in more than a decade. First we launched our Small Batch kits, along with Winemaker’s Reserve and Tropical Bliss, and now we’ve added Limited Edition and Sommelier Select.

After 25 years in the wine business, it’s immensely gratifying to be in a position where I don’t have compromise on anything. The vineyards I work with, the grapes I get, the winemakers who do the blending and packaging for me, they’re all the product of a process that has one straightforward goal–help people make great wine, every time.

It’s important to assert dominance.

Throw in a customer service team that really, truly gets what it’s all about (one bad experience and people never come back, so do your best always, and fix everything, every time)  and I’ve been in pretty much a state of work-related bliss. Heck, I’ve only worn a suit three times since I’ve been with the team–that’s bliss in itself. Plus, I now get to actually get back to beer, something that I couldn’t do for over 15 years. Oh beer, I’m sorry I was gone so long: I’ll never leave you again!

New Things

But there’s something coming. Something big, cool, exciting and wonderful: Northern Brewer Canada.

Putting the North into Northern Brewer

NB Canada is a full-service home beer and winemaking supply site. Soon we’ll have most of Northern Brewer USA‘s wonderful content and products, along with Master Vintner winemaking supplies and some special additions as well (mainly me!)

Will There Be a Local Shop?

Notice I said ‘site’: we’re mostly internetting it. Northern Brewer USA has some very nice brick and mortar stores, but they grew organically from local shops. Here we’re starting fresh and e-commerce is the goal.

But that doesn’t mean we’re an interwebs discount house. A lot of people in the industry who own consumer wine and beer making shops will have heard my lecture: “Don’t discount: a race to the bottom on prices hurts you, your business, your employees and ultimately your consumer when you can’t afford to expand or improve your selection and service.” (Actually, I usually said it a lot more colourfully, and with more emphasis.)

Not only do I stand by those words as staunchly as ever, so does Northern Brewer. From their company philosophy:

The future of homebrewing

We didn’t open six months ago to make a quick buck off a hobby that’s trendy right now; we are interested in the long-term health of homebrewing (. . .) . We dedicate a significant percentage of our profits to give back to the community and to create new homebrewers. When you shop with Northern Brewer, you are helping to make an investment in the future of homebrewing.

Fair prices

Northern Brewer has been serving homebrewers and winemakers for over 22 years, and we aren’t going anywhere. Rock-bottom, fire-sale price structures are unsustainable and create an uneven playing field that ultimately hurts the industry, hobby, and the community. Our price structure is competitive but built around sustainability, because our goal is to grow homebrewing as a hobby and industry, which will benefit the consumer by sustainable lower prices and improved selection through increased demand.

You can see how that suits the criteria of my value system. I know a lot of people in the industry, I helped quite a number of them open their stores, others I’ve simply enjoyed as peers and friends. I’m pleased to be in the boat with them, and not as a discounter just out to grab market share.

What’s Next

Yep, that’s how happy I get when I have beer. Unless I get happier.

Next, we get Northern Brewer Canada fully stocked. We keep adding products and content and give you great service and excellent value on innovative products. After that, you let me know: we’ve got a Limited Edition program, we’ll be bringing in some kick-butt clone recipe kits for beer (how do you feel about having a Pliny the Elder clone as your house beer?)

I’m looking forward to a great time bringing Northern Brewer to Canada and keeping Master Vintner hopping as well. Check out the Master Vintner blog and tune into our Instagram (@Nbrewcanada) and Facebook page https://www.facebook.com/northernbrewercanada/

Into the Air!

Airplane not shown actual size

I’m off to World Headquarters of Master Vintner. Great things are brewing (ha ha, see what I did there?) and I’m catching up with everyone at the Fortress of Solitude.

Very good!

As I said, there’s big news brewing, As soon as I can share it with you I will: there’s going to be a big splash, and it looks like a real soaker! In the meantime, have you got your Sommelier Select kits yet? They’re the best!