Good taste doesn’t exist. It is our taste. We have to be proud of it.
If you read my blog, you know by now that I’m the Technical Winemaking Advisor for Master Vintner, the first new line of wine kits in years, and the first one sold exclusively by an All-American company. Aside from the usual sorts of things I do as an advisor (which grapes and juices, what varietals, how to package, instructions, launches, instructions, etc, etc) which fall under the heading of ‘Curation’–a designation I love because it really says what it is I do–I also make and drink the wines.
After all, how else am I going to ultimately know how they taste? The human palate is the single most sensitive analytical tool that a winemaker possesses. Not that mine is necessarily the most sensitive in the world, but it does have three decades of training going for it, and that’s what I put to use this week when I went into my cellar and pulled out samples of my very first Master Vintner wines. They’ve been in the bottle long enough to develop their full slate of flavours and aromas, which I go through on the videos below.
First up, Master Vintner Chardonnay!
Next, Pinot Noir
The Big-Boy, Cabernet Sauvignon
And the luscious Merlot
I’m as proud of these wines as I could possibly be. The process for making a new wine kit is long and sometimes it seems overwhelmingly complex, as you have to ensure that the wine is going to turn out right from the first time and every time. Working with the talented and dedicated folks at Master Vintner has been a joy. It’s not a matter of just making a kit, but of getting the kit painstakingly right, and good enough to put my name on it.
And it’s that good. I’m putting on a dozen new kits right away so I can fine-tune a whole bunch of winemaking parameters–oak, yeast modifications, sur lie and battonage, temperature control, barrel ageing, all of the good stuff that winemakers get to do to make every batch of wine their very own.
One final thing: when you’re watching these keep in mind that I’m a long time video presenter, but a first-time video shooter . . . I bought a brand-new camera and put it to use for the first time, and during the filming my new studio lights caught fire and nearly burned my house down, construction on the street out front got loud and then a lot louder (a pneumatic hammer on an excavator shut me down for almost two days!) and a crow stole my lens cap. It’s really a testament to how tasty the wines were that I got anything on video at all, and I’m looking forward to learning to shoot more (and better quality) in the future.