I’m wicked pleased to announce my 2016 Limited Edition wine kits, by Master Vintner. They’re the only Limited Edition kits with my name on them–if you know me, you know that’s a big deal. After more than two decades helping people make their own wine I’m only interested in the best.
What’s the Deal with Limited Edition?
Limited Edition is to home winemakers what vintages are to commercial wineries: once a year we assemble four different wines (two reds and two whites) and offer them for a short period of time. Winemakers have to pre-order, or they don’t get any. The kits are delivered over four months, January through April, staggered so they can get them all made in a decent amount of time as wines get racked and carboys get freed up.
The pre-order is crucial. These wines are from cool, exciting vineyards that make excellent grapes. One of the things about making excellent grapes is that it drives yields down, so there is always a limited amount of them available. We cut off the pre-orders when they reach the point where we can’t make any more kits, and those ones go to the people who got in first.
This Year’s Wines: France
All of the wines from this year come from France, with three Bordeaux grapes and one from Burgundy. While France is the world-champion maker of fine wine (other countries make more wine, but it’s not classified as ‘fine’) it’s very hard to get grapes from there.
First off, they can turn them into fine wine and sell them for a handsome profit. Second, explaining to a French grape grower that you want their grapes to make into juice for home winemakers . . . let’s just say that it can be a surreal conversation. Third, since the French are used to using all of their grapes to make fine wine, facilities to process the grapes are hard to come by. It requires the resources and expertise of a full winery operation to turn top quality grapes into top-quality wine juice. Fortunately, Master Vintner has those, and put them to good use, getting grapes at peak physical and organoleptic (flavor) ripeness and turning them into perfect juice in only hours.
Luckily, that’s what have brokers and logistics people for–doing the impossible. We manged to come away with Cabernet Sauvignon, Merlot, Sauvignon Blanc, and Chardonnay grapes, and we’re turning them into spectacular wine kits, right this minute.
The Tasting Event
The best way to teach people about wine is to hand them a glass and let them taste it. Even better is to give a bit of background first, and to hand them a glass and a food to pair with the wine.
So that’s what we did: this September at Northern Brewer World Headquarters, Master Vintner held a wine tasting and food pairing, featuring versions of the grapes we’re using for the Limited Edition kits, and it was awesome.
I’ve been doing wine tastings for nearly thirty years now, and it’s always a thrill to share great wine with people who appreciate it. Getting to present wines as good as these to people who make their own wine is a special treat: home winemakers are so engaged, so committed to enjoying the experience and the wine, that it’s not like work at all to do a tasting like this–it’s a lot more like a really great party with friends.
I had a blast talking to my winemaking friends, answering questions and trying out the food pairings (Sauvignon Blanc paired first with goat cheese and second with honey will change the way you think about how food and wine work together) and enjoying a truly fun evening.
If you wish you could have been there for the tasting, you’re in luck: while we can’t deliver any wine for you to try, we recorded the presentation so you can see what it’s all about.
I’ll be talking more about the Limited Edition wines in upcoming blogs, but if you want to make these wines for yourself, make sure you get in early: when they’re gone, they won’t be back, and there aren’t any extras. And if you have any questions, pop in a comment below and I’ll be happy to answer them all.
In her excellent book, Much Depends on Dinner, Margaret Visser says, “The extent to which we take everday objects for granted is the precise extent to which they govern and inform our lives.” If you haven’t read the book, it’s a brilliant meditation on how we are shaped by the quotidian, and how little we appreciate the miracles of everyday life.
I got to thinking about this the other day when I mentioned that I was having grilled cheese and tomato soup for lunch. My friend Babins, a not-very-serious person whose humour I quite appreciate, noted that I only had to add a cup of weak tea to make it a perfect nursing home meal.
I get it: it does sound like a safe, nay, middling, choice for a meal. Something a harried mother might make a fussy kid, or a gentle meal for someone with limited appetite or shy a few horsepower in the mastication department.
But that really misses the potential haecceity of such a meal, the ‘thisness’ that makes it evoke powerful ideas and memories. I’ll wager that the picture above made a few people salivate, a few others tilt their heads and think about getting something to eat, and a few might even have misted up, thinking of the comfort and safety that such a meal conjures in the heart. A grilled cheese sandwich and tomato soup isn’t a simple meal: it’s a powerful spell that can not only banish hunger, but fill the soul with contentment and soothe a mind battered by the concerns of the day.
But only if you do it right. I have powerful ideas about what constitutes ‘right’ in the case of grilled cheese (the soup shown above is homemade from tomatoes from my garden, but that’s a blog for another day). I’d rather go hungry (and let’s face it, I can afford to go hungry once in a while) than eat a sandwich with lousy, squishy bread and cheese made from plastic products, fried in a waxy yellow substance suitable more as a floor wax than a butter substitute. Here’s what I do when the urge for crispy, unctuous grilled cheese strikes me.
Quality is of the essence, simplicity the watchword. Use top quality bread–I bought this from a local bakery, but if I have time I make my own. Day-old bread is a little better: too soft and it’s gummy. Slices need to be thick enough for structure, but thin enough to heat through easily. Butter–and only butter, please–is a given, but cheese needs a more thorough discussion.
If I’m making a melt or serving the sandwich alongside something with contrasting flavours I might choose a mellow or nutty cheese, like Muenster or Jarlsberg. If I had a load of spicy pickles I might choose Raclette, which I love. But for the sweetness of tomato soup I prefer cheddar. Choosing a sharp, well-aged version is crucial, but don’t get one that’s terrifically old or high in fat: it still has to melt effectively and ultra high-fat or low-protein cheese can simply liquify under heat, leaving a greasy mess. Don’t use too much: the cheese is for flavour and holding the crispy bread together. A thick gummy layer will cool down and be gloppy before you can finish eating your lunch.
You only need two tools, a frying pan and a spatula. Step one, preheat the pan over medium-low and add a teaspoon of butter to it–don’t butter the bread, because that will put way too much grease in the finished sandwich.
Next up, place both slices of bread in the pan. No cheese yet. let them gently brown for a few minutes to heat and crisp up on one side.
Take the bread out of the pan and assemble the sandwich, crispy side in with the cheese. Ho ho ho! It’s going to be crispy everywhere!
Add another teaspoon of butter to the pan and return the assembled sandwich to it. Careful not to scorch: don’t walk away here, as it’s crucial to get a nice crunch on the outside without scorch. You can flip it a few times if you’re getting too hot on one side. It should only take another three minutes or so.
Serve with your favorite condiment. I’ll often have a little hot mustard to dip the edge of the sandwich in as I go, but more often these days I’ll have a little Sambal Oleek, a crushed chili paste that suits my palate. Also, if you have some homemade pickles, they go down a treat.
How was it? Short lived, unlike the comfort and satiety that it gave me. Now where’s that cup of tea?
I don’t always drink wine. Or even beer. I don’t even drink whisky every day, come to think of it. I don’t like soda pop for the most part, and I drink about two quarts of milk per calendar year. There are only two beverages I consume on a daily basis: water, of course, since I am a squishy bag of mostly water by design, and coffee, because it is delicious brain juice that lets me function in society.
I started drinking coffee quite young. In retrospect, being in the single digit range for birthdays was probably a little on the youthful side for drinking caffeinated beverages, but if you believe the Coffee Achievers, it was probably the making of me, and there are worse habits.
My taste in coffee has evolved over the years, as has the way I consume it. As a kid I liked it with lots and lots of milk and sugar. I lost my taste for sweets after a while, quit bothering with milk, and started drinking hot, black coffee by the gallon. Keep in mind I was raised by simple prairie folks, and the coffee wasn’t premium or sophisticated. It was pre-ground, canned coffee that was on sale, and made in an automatic drip machine manufactured by a company more known for electric drills and sanders than for food equipment.
A friend of mine once described this beverage as ‘Lutheran Coffee’, after the kind of brew you find in one of those giant percolators in a church basement. I liken it to hot brown coffee-water. After I left home I started buying beans and getting them ground at the store. Then I bought my own grinder, and one of the most perfect coffee making machines ever invented: the Melitta Cone Drip. That worked for years, until I got a bug in my ear about espresso. Then I had several set-ups, refining how I like my coffee with automated espresso makers, stove top units, et cetera.
I keep experimenting with coffee making, but the final frontier for me has been to seize control over roasting my own beans. Coffee is the seed of a cherry-like fruit, and after gathering and processing, it looks like a little green rock with a cleft in it, and it doesn’t taste of anything special. It’s not until you roast it to a rich, chocolatey brown that it releases that heavenly aroma and beguiling flavour.
By this time you should be getting the idea that I never leave well enough alone, and everything in my life is in imminent danger of becoming an obsession. I did some research, fiddled around a bit with primitive methods, including roasting beans over a wood fire in an iron pan like the Ottomans did, but a conversation with a professional coffee roaster made me realise that there was something to having the right piece of equipment for the job: heat ramp-up especially was a thing. There’s a long explanation, but if you heat the beans up too slowly they dry out and lose some of their nuance. Heat ’em up too fast and they just char instead of roasting nicely. A good roasting machine can take that into account. A good machine like the Behmor 1600.
The unit is a masterful design. You can check out the manual here, which is an excellent segue: always read the instructions. With some things, like an ice-cube tray, the stakes are low. If you do it wrong, worst-case, you don’t get ice cubes. Because this machine is using high heat to dry out and subsequently roast cellulosic vegetable matter saturated with oil (coffee), if you overdo it, it can catch fire. Which is bad.
If you’re going to get a roaster, read and pay close attention to those instructions. They’ll make sure you stay safe and that you get a decent cup of coffee from the first try. After that, you can start fiddling around with the time, ramp-ups, drum speed and all that jazz. But start with the basics. To show you those basics, have a look at this overview of roasting basics that I put together in my kitchen.
The manual may be a little intimidating at first, but as you can see, it isn’t rocket surgery: Follow the instructions, don’t leave the Roaster unattended while it’s on, and learn to recognise the difference between first and second crack and you’re in.
If you’re curious about the coffee making rig shown at the end of the video, it’s an Aeropress, and it’s what I use to make an excellent–just about the best, really–cup of hot coffee I’ve ever had.
But what if you want a bigger thrill? What if you want the ultimate in coffee deliciousness? What if you want . . . this
Cold-brewed coffee is the hottest-cold thing to show up in coffee use in the last ten years. You get flavour extraction by trading the heat of the water for time. Rather than a three or four minute steep with water around 200F (your mileage may vary) you use tepid water and soak overnight, or for 24 hours. This slow, gentle extraction leaves behind a lot of the harsh tannins, while teasing out the smooth, rich flavours that make coffee so wonderfully good.
And Nitrogen dispense is what has made Guinness Stout so popular. Forcing your cold-brewed coffee through a Stout Faucet with medium-pressure nitrogen gives it that creamy, foamy ‘cascade’ of flavour goodness. Honestly, it makes coffee wickedly drinkable, to the point where I have to monitor my intake or I’ll wind up dancing around like wacky waving inflatable arm flailing tube man.
Previously, if you wanted to do nitrogen dispensing at home, you needed a full-on setup, with a keg refrigerator (standard homebrew kegs are not fridge-friendly: they crowd out the pot roast), a nitrogen tank, special regulator, and a bunch of other bits and bobs. Not a stretch if your life includes that kind of thing as a hobby, but a bit of a stretch for your average coffee fan.
Pop the tap and the regulator off of it and the whole keg fits onto a shelf in a standard fridge, ready to dispense your coffee at any time. (Don’t tell anyone I told you, but it’ll also dispense Wine like a champ).
Second, check out that regulator, with the attached nitrogen cylinder. You don’t need to buy the full-meal-deal nitrogen tank, regulator et cetera, you just screw in a cylinder of nitrogen gas, pop it on the keg and dial up your pour. You can even take the Cannonball keg with you to parties or the back yard, or wherever. This is a brilliant enabler of coffee usage.
Check out how I do it.
I’ve nearly got the whole coffee thing handled. Five, six more years at most and I’ll have my system perfected.
Times have been crazy busy at Chaos Manor, both personally and professionally–I’m really excited about Master Vintner, and all the good things we’ve got going on over there–don’t miss my ridiculously controversial blog post, Lies, Damned Lies, And Sulfites: The Facts. I love that topic, especially the angry mail I get from it.
I’m going to do a couple of garden updates this month, and a couple of cooking specials, sharing my love of good food to pair with good wine–and good friends. Many of my garden crops have come in and gone, still others are producing.
There’s currant jam to make, black currant wine, I made a bunch of spanakopita with my spinach crop, and I found time to make a batch of delicious head cheese.
I’ve been brewing pretty frequently as well: I’ve got half a dozen wine projects on the go, experimenting with extended maceration with grapeskins in wine kits and I’ve got a couple of hundred litres of cider to process.
First things first though: I’ve got a nice little dinner planned with minted peas, new potatoes, carrots and broccoli. Fresher food you can not get, and I’m pleased to be eating from my own garden.
Today is Canada Day, the 149th anniversary of the enactment of the Canadian constitution, Canada’s Birthday.
For those unfamiliar with our history, you can catch the whole thing on Wikipedia . The short version is that unlike countries that were former colonies that threw off the yoke of the oppressor through conflict, Canada did not go through war to become what it is. We actually just sort of happened when we smooshed up the former British colonies of Nova Scotia and New Brunswick with Upper and Lower Canada (now called Ontario and Quebec) into a Dominion.
We weren’t quite a country of our own at that time, more a semi-independent kingdom still partly ruled through British parliament and the Cabinet, but in typical Canadian fashion we didn’t get too worried about it for the next century, but rather slowly shed the Queen’s oversight until 1982 when the Blessed Saint Pierre Trudeau (my the gods rest his soul) repatriated our constitution (by literally taking it from England back to Canada, no less).
As a country we’re a parliamentary democracy, although still nominally under the control of the British Crown: the head of our government is actually the Governor General, the Queen’s representative, who actually has the real, legal power to dissolve our democratically elected government should the situation arise.
But that would be un-Canadian. Not the done thing, at all.
I got to musing on this as I was designated driver for a group this week, and one of the people there was on the verge of getting his Canadian citizenship as a recent immigrant. Fueled by a festive sense of the impending holiday (and several hours of an open bar at a wedding) he asked, ‘What is Canada day about, anyway? What does it mean to Canadians?’
It’s a fair question, and one that’s simultaneously easy, and yet impossible to answer. On the surface, Canadians take the day off and hang out at the cottage or the beach or at home. We grill (Americans, don’t listen to Canadians who say they barbecue: 99% of them are grilling. They mean well, but we have a long way to go to catch up to American ‘Q) and have a few beers, spend time with our family and generally don’t think too deeply about the greater meaning of the holiday, although we’ll wave a flag or wear a temporary Maple Leaf tattoo, and later we’ll go down to the park and watch some fireworks.
Our fireworks are rarely as intense as American 4th of July pyrotechnics. I’ve always thought that it was partly because we’re more cautious, and partly because we’re like the guy on the cul-de-sac who lives next door to the house that has 100,000 Christmas lights that sync up to music and can be seen from outer space. You don’t compete with that, but you do show up and do your best.
If you pinned down a Canadian, however, and really got them to think about what it means to be a citizen of our country, you’d get an amazing array of answers, from the profoundly moving stories of people who came here are refugees from oppression, to the deeply nostalgic ones of people who fought for our country, both in wars and in the battle for social justice and inclusiveness that are part of our national identity, and even fiercely patriotic ones who see a shining light in the accomplishments of Canada as a nation and friend of nations.
Here’s the thing: Canada doesn’t get a tonne of press, unless it’s people admiring our sleek new Prime Minister. A friend of mine coined a phrase that resonates deeply with me: Canada is the designated driver of North America. That’s a wee bit passive-aggressive, but the image of duty and a sober hand at the controls is accurate in many ways.
We’ve played important roles in both world wars, but then we invented the concept of modern peacekeeping. Although it took a long time, we have recognised the wrongs we did to our Aboriginal populations and apologised, deeply and fully, and we’re now working on our reconciliation. We welcome immigrants from all over the world, but rather than demanding that they assimilate, we celebrate their diversity and culture, more like a tossed salad than a melting pot. We established the Division for Human Rights at the UN, and have been part of ever UN mission since 1957, and when America suffered a great tragedy on 9/11 our country took in hundreds of airplanes and opened our homes to American travelers.
I could go on, but that would be bragging, and that’s not the Canadian way. But I can tell you two things that summarise the way Canada really is.
First, the Maple Leaf flag was not the product of war, colonies uniting, or a struggle for independence. Instead, it was cribbed from the Royal Military’s college flag, that was red-white-red, but had a mailed fist clutching green maple leaves. Rather than the martial symbol, a single maple leaf was substituted.
It was then tacked up on a wall among other flag designs and in a classic Canadian move people were consulted, committees were formed and votes were taken, until it was finally adopted in 1964, to be stitched to the backpacks of Canadians travelling around the world. It’s a product of thoughtfulness, inclusiveness, compromise and, eventually, quiet pride.
Second, Canada’s national broadcaster, the excellent CBC Radio, held a contest to come up with a Canadian phrase to mirror the proudly American qualifier, “As American as apple pie”.
The winner? “As Canadian as . . . possible, under the circumstances”.
That’s my country. See you at the fireworks, let me know if you need a designated driver.
The Winemaker Magazine conference for 2016 is in Santa Rosa, California. It’s the largest (and best) home winemaking conference in the world. As a columnist for Winemaker, I’ll be there as a speaker and panelist, giving lectures, answering questions, and hanging out with my wine making people.
Last year’s conference was in Portland, Oregon, and was a blast. I’m looking forward to seeing my good friends.
And some of my more sinister accomplices . . .
It’s a little too late to pick up tickets, but if you’d like to live vicariously, you can check out the conference schedule here, and you can follow my live conference updates on Twitter @Wine_Guy_Tim and on Facebook and look for the conference hashtag . . . when I find out what it is. #winemagconf2016 sounds good!
If you’re already booked and coming to the conference, I’ll see you there! You’ll recognise me by my Master Vintner shirt and my delighted grin at getting to hang out in such a gorgeous place, drinking wine with fabulous people.
I’ve been incredibly busy with my Master Vintner project–have a look at some of the things we’ve got going on over here–making wine, tasting wine, talking about wine, and generally loving the whole Master Vintner concept.
In all my time in the consumer wine kit business I wanted to make a kit that I was completely responsible for, not so much because I’m a shiny-eyed control freak, but because I wanted to share something where everything was done exactly the way I wanted it, at each step. I get to do that now, and it’s a rare privilege in business to make something this good, and then to see people making the kits and loving them.
But, I do have other interests–cooking, gardening, photography, travel, motorcycles, hunting, shooting, hiking, reading and generally messing around learning stuff, and, as it happens, suddenly going into deep geek mode when something catches my imagination (I have been accused of having ‘Attention Surplus Disorder’).
Which leads me to one of my latest offshoots: I was doing research on the Charmat Method, a process for making sparkling wine in pressure tanks, rather than carbonating in the bottle. It’s an interesting compromise: force carbonating, like the way they get the fizz into most mass-market beers, leaves large bubbles that are described as ‘coarse’, but it’s very inexpensive to do. Bottle conditioning is the traditional method for making champagne, and it uses a dose of sugar and yeast inside a sealed bottle to produce carbon dioxide in situ. That makes for fine, creamy bubbles, but it’s expensive and time-consuming. Do the conditioning in a tank and bottle it from there the theory goes, and you’ve got a decent product at a reasonable price.
The thing is, letting yeast have their way with sugar in a sealed vessel is tricky. Most homebrewers have had, or been present for a ‘bottle-bomb‘, where the carbonation was so high that either the bottle gushed foam like a fountain as soon as it was opened, pouring out until it was empty, or it actually exploded right where it was sitting. Glass is not a flawless choice for pressure applications.
Stainless steel tanks are pretty good, but past a certain point, unless they’re built like scuba tanks, they’re nearly as dangerous as a bottle bomb going off. What you need is a pressure relief valve that you can set accurately to hold in the amount of pressure you want, but will vent anything past that. Sounds easy, and it is, if you’re a gas-fitter or a millwright, but for home beverage applications those things aren’t just lying around.
Except all the bits are there, right in front of you, if you speak German.
A Spundapparat is a pressure relief valve used in the process of krausening (those wacky Germans, it’s like they have a word for everything!). Krausening is exactly the same process as the Charmat method, but more German and less French. Tootling around on the internets gave me a good idea of what the deal was: while the classic use was krausening, spunding valves are also used to ferment beer under pressure, allowing beers to finish faster while producing fewer off flavours and undesirable characters.
I didn’t have any appropriate candidate wine for a Charmat process on hand, but I did have access to a sample of WLP 925 High Pressure yeast, designed to be fermented at 14 PSI, and the ingredients for a Pre-Prohibition Pilsner on hand (didn’t know I made beer? Well, it’s yet another hobby . . .)
A beer? A pressure yeast? An interesting apparatus to play with? What ho! In geek heaven, I hatched a plan and immediately launched it!
And then I immediately stopped because the parts I needed for the spunding assembly wouldn’t arrive for a couple of weeks. Poo. I put out a call to my brewer friends and one of them came through for me. Nathaniel lent me his spunding rig, which he used for transferring beers in his solera (it has to do with soured beers, a fad I’m hopeful will soon go away). His rig lacked a proper pressure gauge, but it wouldn’t be mission-critical in this application–the pressures were pretty low and I could fiddle around a bit.
Here’s his rig, and a tricksy little blow-off hose I rigged up. I’ll explain that in a second.
Attached to my blow-off keg (see below).
Here’s why the funny transfer hose: the grey disconnect is a gas-in connector. The black is a product-out connector. Product-out posts on the kegs have a stainless steel tube that runs to the bottom of the keg, allowing the liquid inside (wine or beer) to flow upwards, through the tap, into your glass, while the gas-in posts end right at the top of the keg. Makes sense, right?
I got a second keg, and set the whole thing up as a blow-off vessel. The very cool and complicated keg on the left is a Big Mouth™ Modular 5 Gallon Keg. Not only does it go from 1-gallon to 5 gallons with a few turns of a wrench, but also it has a port on top that allows you to hang an oak stave from (and retrieve it at will!) or a dry hop bag to flavour your beer. It’s my favoritest thing right now.
In case any foam-up during fermentation would flow through the gas port and travel down the product port in the smaller keg. Both kegs were sealed and purged, the spunding valve set at 14 PSI and the yeast was pitched.
It worked like a charm. The beer fermented dry in five days, and I heard the faintest of muttering from the valve as it uh, passed gas. I moved it to my keezer (keg refrigerator made from a converted deep freeze) to drop the yeast and chill down. The beer is quite good, but the yeast is non-flocculent (it doesn’t want to settle down). It’s not a huge flaw, but next time I’ll filter it to make it shiny and bright.
Now I had all sorts of ideas. My last round of winemaking with my Winemaker’s Reserve kits had me kegging a lot of them, in accordance with Vandergrift’s Second Principle of Winemaking (A winemaker’s desire to bottle wines is in inverse proportion to the number of bottles they have filled in their lifetime). In fact, I had a few kegs in the back of my car . . .
I wanted to do a pressure transfer of wine from one of my 10 US-gallon (38 litre) kegs to my awesomely excellent Master Vintner® Cannonball® Wine Keg System and the spunding rig would allow me to do a transfer under nitrogen gas, slowly and carefully. All I had to do was rig up a product-product transfer hose, attach a gas line between the big keg and the Cannonball, attach the spundapparatus to the Cannonball gas out, and then slowly dial back the spunding pressure and it would transfer meek as a mouse.
But I wanted a more accurate pressure gauge. the little direct rig was fine, as far as it goes, but I didn’t really trust it to be accurate. Fortunately, by now all of my parts had arrived, and I put my own special rig together.
It worked like a charm! Not only did I transfer wine from one container under inert gas to another, but also I did it without racking or pumping. A professional brewer or winemaker would be rolling their eyes at this point, as both of these are standard operations in the industry, but for a home winemaker it’s a pretty cool step, and it only cost around 25 bucks plus some Teflon tape.
What’s next for my little rig? I think it’s time to grab a Winemaker’s Reserve Pinot Grigio and do a Charmat-process sparkling wine–with good management and a little work I should have it ready to drink by the holiday season this year!
Unless, of course, I get distracted and do something even weirder in the meantime. I’ve been meaning to make a high-gravity Belgian beer with Muscat grape juice in it . . .
Tim Vandergrift Announces New Wine Kit Production Facility, KitWorld Inc.
By Fal Ernian, Vinotas News Service
April 1, 2016
Modesto, Ca – Canadian company Tim Vandergrift Consulting and Communications Inc. announced today that it has finished construction on a 200,000 square foot processing facility for grapes, juices and concentrate, and will be releasing its new wine kits this month.
Construction of the facility, underwritten by private equity firm Lord-Buckley Capital, began in 2014 and final inspections and certifications were completed in March, during which a test run of thirty thousand kits was processed. Officials in the California Department of Food and Agriculture have certified the facility as fully operational and KitWorld Inc. goes into production today.
TVCC expects this facility to open up the US home winemaking market and widen its customer base by more than two million users.
“If we look at the Canadian market for wine kits”, says Chief Disruption Officer Tim Vandergrift, “It’s 20% of total sales, domestic and import–literally, for every case of wine opened in Canada on any day, two of those bottles were made by consumers: there’s not much to do in the land of moose and snow except to make wine and enjoy socialised medicine, ha ha! In the USA the total is far lower–despite the fact that the USA has a quarter of a billion people of legal drinking age, fewer than 7 million bottles are made by consumers at home. That’s less than 0.15% of the total wine consumed. Our initial goal is to raise that to 1% of the total, a 666% increase, and long term we want Americans to experience the drinking level of the average Canadian, and capture 20% of the US market, and net our company the largest share of the beverage industry in history!”
TVCC began planning for the facility early on, hiring Conjectural Technology’s esteemed winemaker Professor Corey Irwin, the world’s foremost authority and co-inventor of the formal tennis shoe. Professor Irwin’s knowledge and guidance allowed the facility to be completed in record time, with over 220 varieties of wine ready for production.
“We had to develop an entirely new type of drone to be able to vector a payload of nearly sixty pounds,” explains Fujin Shinatobe, Flight Operations Manager for Fukaze Drones. “New battery technology and powerful permanent magnet motors allowed us to construct the A-10 drone, dubbed, ‘The Winehog’. We actually built it like a wine kit with a drone sticking out of it as opposed to a drone carrying a wine kit.”
With initial capacity at four thousand drones scalable to ten thousand in the first year and twenty thousand in the second, Kitworld expects to meet 100% of US demand for consumer-produced wine going forward, and plans to expand to Europe and Asia by 2020.
More information is expected to be released following a shareholders meeting on April 2nd, 2016.
About Tim Vandergrift Consulting and Communications:
Founded in 2014, Tim Vandergrift Consulting and Communications is a White Rock-based marketing and brand-strategy firm in the beverage industry. It specialises in wholesome, healthy, wine lifestyle promotions and is committed to using only free-range imagery to create dialogue and market products for its clients. It has clients in countries and is 100% gluten-cruelty free.
To learn more about KitWorld, please contact
Sue Donym, Media Relations
600 Yosemite Blvd, Modesto, CA 95354, United States