{"id":17,"date":"2014-04-01T14:47:26","date_gmt":"2014-04-01T14:47:26","guid":{"rendered":"http:\/\/www.timvandergrift.com\/?p=17"},"modified":"2014-04-01T21:10:27","modified_gmt":"2014-04-01T21:10:27","slug":"new-product-announcement","status":"publish","type":"post","link":"http:\/\/www.timvandergrift.com\/?p=17","title":{"rendered":"New Product Announcement"},"content":{"rendered":"

Dateline<\/strong>: April 1, 2014<\/p>\n

Tim Vandergrift Worldwide Product Development Laboratories<\/p>\n

FOR IMMEDIATE DISSEMINATION<\/p>\n

TVR (Tim Vandergrift Research–a division of TVCC Worldwide) is excited to announce a completely new product category for consumer wine and beer makers!\u00a0For thousands of years, people from every walk of life have taken pride and pleasure from fermenting their own wine, beer, mead, sake, etc., not only because of the delicious beverages that result, but also from the sense of accomplishment and purpose that making things with your own hand can bring.<\/p>\n

However, while consumers freely share their wine and beer with family and friends, there has always been one member of the family that has been left out: the cat.<\/p>\n

\n
\n
\"I<\/a><\/dt>\n
Hey, who’s shoe do I have to soil to get a drink around here?<\/dd>\n<\/dl>\n<\/div>\n

Around the world, over 90 million domestic cats are kept as pets, and in North America one-third of all households have at least one cat. While we lavish our feline companions with soft beds, dangly toys, good quality food and treats, they have never been able to participate in our rituals of wine consumption\u2014until now.<\/p>\n

\"Cat-kit\"<\/a><\/p>\n

After nearly a decade of research, TVR has produced the first home winemaking kit exclusively for cat owners, Nepeta Cellars \u2018Le Chat Mechant\u2019. Available in an easy-to-use format, it allows users to produce 4 litres (one gallon) of an invigorating, stimulating beverage that your cat will find irresistible.<\/p>\n

\n
\n
\"catnip\"<\/a><\/dt>\n
Fragrant and lush, drives cats mad<\/dd>\n<\/dl>\n<\/div>\n

The base is made from first quality Nepeta Cataria, grown by artisanal farmers in British Columbia. With extremely high levels of cyclopentanoid monoterpenes (the active molecules in catnip) this provides the kick cats desire and crave.<\/p>\n

\u201cCat \u2018wine\u2019 cannot be based on alcohol\u201d, says Dr. Stanley Owsley, head researcher. \u201cEven relatively small amounts of alcohol are dangerous to cats. That\u2019s where the specially developed \u2018stutter-step\u2019 yeast comes in.\u201d<\/p>\n

\n
\n
\"Yeast<\/a><\/dt>\n
G.O.O.F.Y, engineered to not make alcohol<\/dd>\n<\/dl>\n<\/div>\n

\u201cGenetically Obviated Ortho-Flocculant Yeast\u00adTM, also known as \u2018stutter-step\u2019 will ferment the sugars in the base, extracting the active ingredients in the catnip.\u201d Dr. Owsley notes. \u201c However, as soon as it reaches 1% alcohol, the yeast re-absorbs and breaks down the alcohol, then starts over. In this way the active ingredients are extracted, slowly and smoothly, without any permanent production of alcohol that could harm feline neurological systems.\u201d<\/p>\n

\n
\n
\"gross-carboy\"<\/a><\/dt>\n
Rich, green and fragrant, with aromas of mint, heather and tuna<\/dd>\n<\/dl>\n<\/div>\n

In addition catnip and the necessary sugars in the base, flavours include tuna, rodent, chicken and turkey with giblets, for the savoury tastes that cats crave.<\/p>\n

\"Nep-vineyards\"<\/a><\/p>\n

And crave it they will! Not only are cats are delighted with the flavour, they go bonkers for the effects. According to\u00a0Feline Attractant, cis,trans-Nepetalactone: Metabolism in the Domestic Cat<\/i>\u00a0(Waller, Price and Mitchell 1969), behaviors include sniffing, scratching, rolling, increased motor activity, running, vocalisations, terrorising other pets and spaced-out drooling.<\/p>\n

\n
\n
\"Happy<\/a><\/dt>\n
Side effects include agitation, sleepiness, and potential psychotic episodes<\/dd>\n<\/dl>\n<\/div>\n

And not only is Le Chien Mechant\u00a0completely<\/b>\u00a0safe (Behavioral and toxicological studies of cyclopentanoid monoterpenes from Nepeta cataria<\/i>. Harney, Barofsky and Leary, 1978) it\u2019s non-addictive and improves cardiac function and blood pressure in exposed cats.<\/p>\n

\n
\n
\"A<\/a><\/dt>\n
Red with fish, White with fish.<\/dd>\n<\/dl>\n<\/div>\n

If you love making your own wine and beer, and love your cat, you\u2019ll love making Le Chat Mechant for them! Available April 1st\u00a0at all good home wine and beer retailers.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dateline: April 1, 2014 Tim Vandergrift Worldwide Product Development Laboratories FOR IMMEDIATE DISSEMINATION TVR (Tim Vandergrift Research–a division of TVCC Worldwide) is excited to announce a completely new product category for consumer wine and beer makers!\u00a0For thousands of years, people from every walk of life have taken pride and pleasure from fermenting their own wine, … <\/p>\n

Continue reading “New Product Announcement”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[17,18,105,16],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-humor","tag-cats","tag-humour","tag-wine","tag-wine-kits"],"_links":{"self":[{"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17"}],"version-history":[{"count":2,"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=\/wp\/v2\/posts\/17\/revisions"}],"predecessor-version":[{"id":56,"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=\/wp\/v2\/posts\/17\/revisions\/56"}],"wp:attachment":[{"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.timvandergrift.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}